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Marketing accountabilityhow to measu...

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McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing accountabilityMalcolm McDonald and Peter Mouncey.
其他題名:	how to measure marketing effectiveness /
作者:	McDonald, Malcolm.
其他作者:	Mouncey, Peter.
出版者:	London ;Kogan Page,2009.
面頁冊數:	viii, 293 p. :ill.
標題:	MarketingManagement.
電子資源:	An electronic book accessible through the World Wide Web; click to view
ISBN:	9780749457525 (ebook)

Marketing accountabilityhow to measure marketing effectiveness /
McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749457525 (ebook)Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .M369159 2009eb

Dewey Class. No.: 658.80072

Marketing accountabilityhow to measure marketing effectiveness /
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300 $a viii, 293 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
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650 0 $a Marketing $x Cost effectiveness. $3 482035
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