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以利害關係人的角度探討節慶的發展－以高雄左營萬年季為例 = A Stak...

國立高雄大學亞太工商管理學系碩士班

以利害關係人的角度探討節慶的發展－以高雄左營萬年季為例 = A Stakeholder's Analysis on Festival's Development–A Case of Kaohsiung Zuoying Wannian Folklore Festival

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Stakeholder's Analysis on Festival's Development–A Case of Kaohsiung Zuoying Wannian Folklore Festival
作者:	許惠姍,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民99[2010]
面頁冊數:	118面圖，表 : 30公分;
標題:	節慶
標題:	Festival
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/32688375538965507526
摘要註:	隨著觀光產業日受重視，政府希望藉著發展台灣地方特色，以吸引遊客前來，當中，節慶活動被視為最直接的方式之一，而如何在眾多節慶活動中，展現其價值，並長期發展下去，則需要集結眾人之力才能達成。本研究以利害關係人的角度來探討高雄左營萬年季，以得知其展現的價值，及永續發展的改善之處。本研究針對2009年第九屆萬年季活動的主/協辦單位、攤販商家、遊客進行問卷調查，主/協辦單位共發放37份且100%回收，有效問卷37份，有效卷數回收率100%；攤販商家部分共發放61份，有效問卷56份，有效卷數回收率91.80%；遊客部分共發放337份，有效問卷 330份，有效卷數回收率97.92%，並使用SPSS18.0來進行資料分析。本研究之結果發現如下：1.攤販商家與遊客對於萬年季的各項評分普遍高於主/協辦單位，尤其是在社會面中對於提升當地形象與高雄觀光水平的貢獻。2.不同利害關係人在於各構面有顯著差異，攤販商家與遊客評分普遍於高於主/協辦單位。3.再次設攤的攤販商家與重遊的遊客更肯定萬年季對文化與當地的貢獻，對於主題的延續與持續創新的期許也較高。4.攤販商家居住在高雄市者，重視主/協辦單位的推廣行銷與商機，而居住非高雄市者，則重視舉辦地與高雄左營萬年季的互利共生。5.遊客來此主要都是感受高雄左營萬年季所帶來的整體氣氛，並不依特定目的前來，所以居住地並不會影響活動感受。6.永續經營最重要為提升重遊意願。　　With the attention on the tourism industry, the government uses the development of local culture to attract visitors. A festival is considered one of the most direct ways. However, it needs to build on public effort to demonstrate the value in many festivals and maintain long-term development.The purpose of the study is to discuss Kaohsiung Zuoying Wannian Folklore Festival from the stakeholder perspective to find out the value and advantages and to maintain long term development.　　The study collected questionnaires from the organizers, vendors and visitors of 9th Kaohsiung Zuoying Wannian Folklore Festival. There are 37 organizer questionnaires were sent out and 37 valid questionnaires (100%) have been received. There are 56 vendor questionnaires were sent out and 56 valid questionnaires (91.80%) have been received. There are 337 visitor questionnaires were sent out and 330 valid questionnaires (97.92%) have been received. The study used SPSS18.0 to analysis the data.　　The results of this study are as follows：1. The score of the vendors and visitors is generally higher than the organizers, especially the social contribution to the promotion of the local image and Kaohsiung tourism.2. The different Stakeholders have significance level and the score of the vendors and visitors is generally higher than the organizers.3. For the vendors and visitors, the revisits agree the contribution to cultural and local.Also, the revisits have higher expectations to last theme and continue innovation.4. For the vendors who reside in Kaohsiung pay attention to the promotion by the host organizers/co-workers and business opportunities. They reside in non-Kaohsiung pay attention to the Mutualism of the activity and the host area.5. Because visitors join for the activity atmosphere and have no specific purpose, residence does not affect the feeling of activities.6. For sustainable management, the most important result is to enhance revisit willing.

以利害關係人的角度探討節慶的發展－以高雄左營萬年季為例 = A Stakeholder's Analysis on Festival's Development–A Case of Kaohsiung Zuoying Wannian Folklore Festival
許, 惠姍

以利害關係人的角度探討節慶的發展－以高雄左營萬年季為例 = A Stakeholder's Analysis on Festival's Development–A Case of Kaohsiung Zuoying Wannian Folklore Festival / 許惠姍撰 - [高雄市] : 撰者, 民99[2010]. - 118面 ; 圖，表 ; 30公分.
參考書目：面.
節慶Festival

以利害關係人的角度探討節慶的發展－以高雄左營萬年季為例 = A Stakeholder's Analysis on Festival's Development–A Case of Kaohsiung Zuoying Wannian Folklore Festival
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