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影響消費者購買不動產之因素與決策之研究 = A Study of Imp...

國立高雄大學高階經營管理碩士在職專班(EMBA)

影響消費者購買不動產之因素與決策之研究 = A Study of Impact Factors and Decisions Making for Consumer Purchase of Real Estate

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Impact Factors and Decisions Making for Consumer Purchase of Real Estate
作者:	楊進忠,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2010[民99]
面頁冊數:	149面圖，表 : 30公分;
標題:	消費者
標題:	Consumer
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/87414927624889720480
摘要註:	本研究希望透過研究消費者對買賣不動產事宜的真意，進一步了解影響消費者買賣不動產的關鍵因素與決策的相關性，期望理出更精密的服務參考訊息，藉由引導並教育消費者，或提供相關訊息給消費者，讓消費者做出最佳的決定，將買賣違約紛爭降到最低，為消費者與業者彼此間，建立更完善成熟的不動產交易機制。本研究方向與問題為進一步深入瞭解影響消費者買賣不動產的因素與當下之買賣決定為何，包括：消費者為何購買不動產的目的為何？消費者購買不動產的自備要件為何？消費者購買不動產的考量因素為何？消費者決定購買該不動產的決策因素為何？本研究採用的研究方法為Q 方法。Q 方法因為其特殊的操作方式可以幫助研究者釐清主觀性的複雜問題，因此常被用於處理具有多元不同看法的問題，有助於受訪者提出對研究主題的真正觀點。本研究利用Q 方法，是一種兼具有質化研究與量化研究特性的研究方法，質化地蒐集資料，量化地分析資料，蒐集來的資料具有如訪談一樣效果的深度，資料分析則有統計的數據可以清楚地比較。而透過深度訪談與Q 方法之分析得到5 種類型客戶之購買不動產之決策因素並在最後針對房仲業者做出四個建議：一、規劃經營目標，推行客製化策略，提升客戶滿意度。二、結合社區創新服務，落實服務在地化。三、調整組織結構，一家委託全國服務不漏失。四、加強異業結盟，服務全面化。 This study aims to explore consumers’ motivations for purchasing real estateand to determine the relationships between the key factors and the decisionsof buying and selling of real estate. The intent is to provide more relevantinformation to guide and educate consumers so that they can make the bestdecisions, thereby reducing the conflicts or problems caused by breach ofcontract. An improved trading system for real estate, for both consumers andbusiness, is the anticipated outcome.In order to explore the factors and reasons influencing the purchase of realestate, this study includes the following questions:I. What are the purposes for buying real estate?II. What are the conditions required for consumers to buy real estate?III. What are consumers’ considerations when buying real estate?IV. What are the decision-making factors for consumers buying realestate?The study applies the Q Method, which is able to analyze the complicatedand subjective questions. It is widely used to analyze a question withdifferent points of view and is helpful for determining the opinion of theinterviewees. The Q Method has both qualitative and quantitative features; itcollects data qualitatively and analyses them quantitatively, which makes thecollected data as valid as those from interviews and provides a clear statistics.Through in-depth interviews and Q Method, this study discovered five factorsand provides four suggestions for real estate brokers:1. To increase customer satisfaction, the real estate agency should plan theoperational goal and make the strategy customerized.2. Modify the organization structure and to provide innovative and localizedservice.3. In order to make service comprehensive, the real estate agency shouldcombine with other alliance companies.

影響消費者購買不動產之因素與決策之研究 = A Study of Impact Factors and Decisions Making for Consumer Purchase of Real Estate
楊, 進忠

影響消費者購買不動產之因素與決策之研究 = A Study of Impact Factors and Decisions Making for Consumer Purchase of Real Estate / 楊進忠撰 - [高雄市] : 撰者, 2010[民99]. - 149面 ; 圖，表 ; 30公分.
參考書目：面.
消費者Consumer

影響消費者購買不動產之因素與決策之研究 = A Study of Impact Factors and Decisions Making for Consumer Purchase of Real Estate
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