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台灣觀光夜市發展之分析 = The Development of Tou...

國立高雄大學運動健康與休閒學系碩士班

台灣觀光夜市發展之分析 = The Development of Tourist Night Market in Taiwan

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Development of Tourist Night Market in Taiwan
作者:	曾國豪,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民99[2010]
面頁冊數:	133面圖，表 : 30公分;
標題:	夜市
標題:	night market
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/22658080868568286844
摘要註:	夜市一直以來都是台灣人們社會中一個重要的社會場域，提供人們民生上的需求也豐富了庶民的夜間生活，卻因其非正式的經濟型態使其長期處於社會制度的邊緣角色。如今夜市更從提供基本生活需求的角色，轉變成為人們落實休閒實踐與消費需求的場域；有些夜市在休閒旅遊越受重視的趨勢下，從地方的城市行銷一直到當前國家觀光發展政策中，成為用來吸引觀光客的地方文化特色之一。從夜市社會地位角色的轉變軌跡顯現出夜市在近代台灣社會發展過程中，受到許多不同力量之作用與影響而建構出今日之觀光夜市。本研究以台灣夜市之現況為觀察基礎，探討台灣社會遷變過程中全球化－地方化之作用下消費文化、大眾文化以及大眾傳播媒體對建構台灣觀光夜市產生之作用力。本研究採取之研究方法包括文獻分析、田野調查、參與觀察以及深入訪談。 A Night Market has been an important social field in Taiwan. It is always seen as a marginal part of the society because of its informal economic form. However, nowadays a night market in Taiwan changes its own role from a field providing people basic living needs to a field where people could practice leisure demands. Moreover, due to tourism tendencies, a night market not only has been applied to urban tourism marketing but also been fitted into a country's tourism development policies so as to stimulate inbound tourism by attracting foreign tourists. According to the change of the night market’s social status, this study revealed that the trajectory of such a change shows that a night market should have been influenced by different impact patterns in the construction process. Therefore, this study aims to observe the night market based on the current situation, then to discuss the relationship between social change and the tourist night market development, and also to analyze the influence of consumer culture on the construction of a tourist night market. This study implements research methods including document analysis, field study, participant observation and in-depth interview.

台灣觀光夜市發展之分析 = The Development of Tourist Night Market in Taiwan
曾, 國豪

台灣觀光夜市發展之分析 = The Development of Tourist Night Market in Taiwan / 曾國豪撰 - [高雄市] : 撰者, 民99[2010]. - 133面 ; 圖，表 ; 30公分.
參考書目：面.
夜市night market

台灣觀光夜市發展之分析 = The Development of Tourist Night Market in Taiwan
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330 $a 夜市一直以來都是台灣人們社會中一個重要的社會場域，提供人們民生上的需求也豐富了庶民的夜間生活，卻因其非正式的經濟型態使其長期處於社會制度的邊緣角色。如今夜市更從提供基本生活需求的角色，轉變成為人們落實休閒實踐與消費需求的場域；有些夜市在休閒旅遊越受重視的趨勢下，從地方的城市行銷一直到當前國家觀光發展政策中，成為用來吸引觀光客的地方文化特色之一。從夜市社會地位角色的轉變軌跡顯現出夜市在近代台灣社會發展過程中，受到許多不同力量之作用與影響而建構出今日之觀光夜市。本研究以台灣夜市之現況為觀察基礎，探討台灣社會遷變過程中全球化－地方化之作用下消費文化、大眾文化以及大眾傳播媒體對建構台灣觀光夜市產生之作用力。本研究採取之研究方法包括文獻分析、田野調查、參與觀察以及深入訪談。 A Night Market has been an important social field in Taiwan. It is always seen as a marginal part of the society because of its informal economic form. However, nowadays a night market in Taiwan changes its own role from a field providing people basic living needs to a field where people could practice leisure demands. Moreover, due to tourism tendencies, a night market not only has been applied to urban tourism marketing but also been fitted into a country's tourism development policies so as to stimulate inbound tourism by attracting foreign tourists. According to the change of the night market’s social status, this study revealed that the trajectory of such a change shows that a night market should have been influenced by different impact patterns in the construction process. Therefore, this study aims to observe the night market based on the current situation, then to discuss the relationship between social change and the tourist night market development, and also to analyze the influence of consumer culture on the construction of a tourist night market. This study implements research methods including document analysis, field study, participant observation and in-depth interview.
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