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Public relations and branding in hea...

Long, Kristen.

Public relations and branding in health communication programs :a case study of a successful campaign /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations and branding in health communication programs :Kristen Long.
其他題名:	a case study of a successful campaign /
其他題名:	PR & branding in public health campaigns
作者:	Long, Kristen.
出版者:	Saarbrucken :VDM Verlag Dr. Muller,c2010.
面頁冊數:	iv, 135 p. :ill. ;22 cm.
附註:	Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.
標題:	Publicity.
ISBN:	9783639120868 (pbk.) :

Public relations and branding in health communication programs :a case study of a successful campaign /
Long, Kristen.

Public relations and branding in health communication programs :a case study of a successful campaign /PR & branding in public health campaignsKristen Long. - Saarbrucken :VDM Verlag Dr. Muller,c2010. - iv, 135 p. :ill. ;22 cm.

Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.

Includes bibliographical references.

ISBN: 9783639120868 (pbk.) :NT$2112Subjects--Topical Terms:

230847
Publicity.

LC Class. No.: HM1226 / L848 2010

Public relations and branding in health communication programs :a case study of a successful campaign /
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