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Marketing management :an Asian persp...
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Kotler, Philip.
Marketing management :an Asian perspective /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing management :Philip Kotler ... [et al.]
其他題名:
an Asian perspective /
其他作者:
Kotler, Philip.
出版者:
New York :Prentice Hall1996.
面頁冊數:
xviii, 1055 p. :ill. ;24 cm.
標題:
MarketingManagement.
ISBN:
0132548976 (pbk.)
Marketing management :an Asian perspective /
Marketing management :
an Asian perspective /Philip Kotler ... [et al.] - New York :Prentice Hall1996. - xviii, 1055 p. :ill. ;24 cm.
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
ISBN: 0132548976 (pbk.)Subjects--Topical Terms:
200067
Marketing
--Management.
Marketing management :an Asian perspective /
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