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The silver market phenomenonmarketin...
~
Herstatt, Cornelius.
The silver market phenomenonmarketing and innovation in the aging society /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The silver market phenomenonedited by Florian Kohlbacher, Cornelius Herstatt.
其他題名:
marketing and innovation in the aging society /
其他作者:
Kohlbacher, Florian.
出版者:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011.
面頁冊數:
xxxiv, 460 p. :ill. (some col.), digital ;24 cm.
Contained By:
Springer eBooks
標題:
MarketingSocial aspects.
電子資源:
http://dx.doi.org/10.1007/978-3-642-14338-0
ISBN:
9783642143380 (electronic bk.)
The silver market phenomenonmarketing and innovation in the aging society /
The silver market phenomenon
marketing and innovation in the aging society /[electronic resource] :edited by Florian Kohlbacher, Cornelius Herstatt. - 2nd ed. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xxxiv, 460 p. :ill. (some col.), digital ;24 cm.
ISBN: 9783642143380 (electronic bk.)Subjects--Topical Terms:
230848
Marketing
--Social aspects.
LC Class. No.: HF5414 / .S55 2011
Dewey Class. No.: 658.800846
The silver market phenomenonmarketing and innovation in the aging society /
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