國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

禮贈品創新設計之IPA 分析研究---以F 公司為例 = A Study...

國立高雄大學高階經營管理碩士在職專班(EMBA)

禮贈品創新設計之IPA 分析研究---以F 公司為例 = A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company
作者:	張瑜珊,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	61葉圖，表格 : 30公分;
標題:	禮贈品
標題:	Gift-giving product
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/16719015938726120974
附註:	參考書目：葉45-49
摘要註:	產品的推陳出新使得企業面臨激烈的挑戰與威脅；而受到製造技術的快速發展以及市場全球化等因素的影響，企業唯有持續不斷的創新，才能適應外在環境的變化。因此，對企業來說，產品持續的更新使能符合市場需求，是企業求生存與成長的必要條件。禮贈品是以流行為導向的產業，禮品業需掌握產品的流行性，積極創新設計研發個性化產品來吸引消費者的眼光。本研究主要以禮贈品業為研究範圍，探討禮品創新設計方面的兩個重要議題：(一)禮品創新設計中主要的影響因子；(二) 影響因子中其重要性與績效的關係。研究範圍主要針對禮品業做探討，研究對象鎖定以F 公司的下游廠商（經銷商）為研究對象，採問卷調查方式，分析工具為重要性與績效分析(Importance and Performance Analysis,IPA)。資料分析結果發現:(一) 落於A 象限者有實用性、產地、品牌、服務和環保，這一項線索表示可能原因是在這五大項目能有很大的改善空間，是經銷商認為很重要，但目前的表現績效並不理想；(二)落於B 象限者有包裝、色彩、品質，這一項線索表示的意義是經銷商認為很重要，表現績效也很高，由此可見，產品達到一定程度，可繼續維持；(三) 落於C 象限者有價值感、風格、感受、價格、獨特性，這一項線索表示的意義是經銷商認為不很重要，且績效表現並不理想；(四) 落於D 象限者有功能性、外觀、科技性、形象，這一項線索表示的意義是經銷商認為不很重要，但經研究分析結果所呈現，這些因子表現出的績效很理想。 The modern enterprises are facing increasingly intense challenges and threats dueto continuous product innovation competition. The rapid development ofmanufacturing technology and the global marketing needs are also the key issues thatenterprises have to deal with for their successes. In consequence, continuous productinnovation is the only way that an enterprise can survive. The gift-giving product is apopularity-oriented industry. It is necessary for a gift-giving product to maintain itspopularity and develop more personalized products to attract consumers’ attention.Therefore, opinions from gift-giving product retailers who are the first contactors ofcustomers would be quite valuable to the product design. For the case company (FCompany) in the gift-giving product industry, the thesis conducts an empirical studyfor two major issues: (1) the key factors of gift-giving product design, and (2)relationships between importance and performance for the key factors. The studypopulation is framed within the retailers of the F Company. Questionnaire is designedto collect data and importance-performance analysis (IPA) technique is used to analyzethe collected data. Research results indicate that: (1) The factors that retailers regardimportant, but low performance are practicability, origin, brand, service andenvironmental protection who have more space to be improved. (2) The factors that areregarded as both important and high performance are packaging, color and quality. (3)The retailers indicate that sense of the value, styles, feeling, price, and uniqueness areneither important nor good performance, indicating that the F Company may pay lessattention to them. (4) The retailers do not give high importance to functionality,appearance, technology, and image. However, they show high performance, implyingthat F Company has already done well for these factors and should put more efforts onother ones (e.g., brand, practicability). Discussion and implications are also addressed.

禮贈品創新設計之IPA 分析研究---以F 公司為例 = A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company
張, 瑜珊

禮贈品創新設計之IPA 分析研究---以F 公司為例 = A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company / 張瑜珊撰 - [高雄市] : 撰者, 民100. - 61葉 ; 圖，表格 ; 30公分.
參考書目：葉45-49.
禮贈品Gift-giving product

禮贈品創新設計之IPA 分析研究---以F 公司為例 = A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company
LDR:04920nam0a2200277 450 001 300363
005 20170214101107.0
009 300363
010 0 $b 精裝
010 0 $b 平裝
100 $a 20170214d2011 k y0chiy50 e
101 1 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 禮贈品創新設計之IPA 分析研究---以F 公司為例 $d A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company $z eng $f 張瑜珊撰
210 $a [高雄市] $c 撰者 $d 民100
215 0 $a 61葉 $c 圖，表格 $d 30公分
300 $a 參考書目：葉45-49
314 $a 指導教授：吳建興博士
328 $a 碩士論文--國立高雄大學高階經營管理碩士在職專班(EMBA)
330 $a 產品的推陳出新使得企業面臨激烈的挑戰與威脅；而受到製造技術的快速發展以及市場全球化等因素的影響，企業唯有持續不斷的創新，才能適應外在環境的變化。因此，對企業來說，產品持續的更新使能符合市場需求，是企業求生存與成長的必要條件。禮贈品是以流行為導向的產業，禮品業需掌握產品的流行性，積極創新設計研發個性化產品來吸引消費者的眼光。本研究主要以禮贈品業為研究範圍，探討禮品創新設計方面的兩個重要議題：(一)禮品創新設計中主要的影響因子；(二) 影響因子中其重要性與績效的關係。研究範圍主要針對禮品業做探討，研究對象鎖定以F 公司的下游廠商（經銷商）為研究對象，採問卷調查方式，分析工具為重要性與績效分析(Importance and Performance Analysis,IPA)。資料分析結果發現:(一) 落於A 象限者有實用性、產地、品牌、服務和環保，這一項線索表示可能原因是在這五大項目能有很大的改善空間，是經銷商認為很重要，但目前的表現績效並不理想；(二)落於B 象限者有包裝、色彩、品質，這一項線索表示的意義是經銷商認為很重要，表現績效也很高，由此可見，產品達到一定程度，可繼續維持；(三) 落於C 象限者有價值感、風格、感受、價格、獨特性，這一項線索表示的意義是經銷商認為不很重要，且績效表現並不理想；(四) 落於D 象限者有功能性、外觀、科技性、形象，這一項線索表示的意義是經銷商認為不很重要，但經研究分析結果所呈現，這些因子表現出的績效很理想。 The modern enterprises are facing increasingly intense challenges and threats dueto continuous product innovation competition. The rapid development ofmanufacturing technology and the global marketing needs are also the key issues thatenterprises have to deal with for their successes. In consequence, continuous productinnovation is the only way that an enterprise can survive. The gift-giving product is apopularity-oriented industry. It is necessary for a gift-giving product to maintain itspopularity and develop more personalized products to attract consumers’ attention.Therefore, opinions from gift-giving product retailers who are the first contactors ofcustomers would be quite valuable to the product design. For the case company (FCompany) in the gift-giving product industry, the thesis conducts an empirical studyfor two major issues: (1) the key factors of gift-giving product design, and (2)relationships between importance and performance for the key factors. The studypopulation is framed within the retailers of the F Company. Questionnaire is designedto collect data and importance-performance analysis (IPA) technique is used to analyzethe collected data. Research results indicate that: (1) The factors that retailers regardimportant, but low performance are practicability, origin, brand, service andenvironmental protection who have more space to be improved. (2) The factors that areregarded as both important and high performance are packaging, color and quality. (3)The retailers indicate that sense of the value, styles, feeling, price, and uniqueness areneither important nor good performance, indicating that the F Company may pay lessattention to them. (4) The retailers do not give high importance to functionality,appearance, technology, and image. However, they show high performance, implyingthat F Company has already done well for these factors and should put more efforts onother ones (e.g., brand, practicability). Discussion and implications are also addressed.
510 1 $a A Study of Innovative Gift-giving Product Design Using IPAACase Study of F Company $z eng
610 0 $a 禮贈品 $a 創新設計 $a 重要性與績效分析法 $a 產品創新績效
610 1 $a Gift-giving product $a innovative design $a importance and performance
681 $a 008M/0019 $b 349908 1111 $v 2007年版
700 1 $a 張 $b 瑜珊 $4 撰 $3 518762
712 0 2 $a 國立高雄大學 $b 高階經營管理碩士在職專班(EMBA) $3 166055
801 0 $a tw $b NUK $c 20111026 $g CCR
856 7 $z 電子資源 $2 http $u http://handle.ncl.edu.tw/11296/ndltd/16719015938726120974