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房仲業自創品牌經營策略研究---以DKS公司為例 = A Study o...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

房仲業自創品牌經營策略研究---以DKS公司為例 = A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation
作者:	李惠珍,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	88葉圖，表格 : 30公分;
標題:	房仲業
標題:	Real estate industry
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/03308406778544996728
附註:	參考書目：葉73-78
摘要註:	本論文主旨在探討房仲業地方性自創品牌經營策略之研究。針對房仲業的地方性品牌為研究目標，了解房仲業之發展過程及相關政府的房市政策。本研究以大高雄地區房仲產業來探討研究，以「DKS公司」未來的經營策略，以及如何提升競爭力作為分析研究探討的重點。透過文獻探討，及主要資料與次級資料來呈現，與分析大高雄地區房仲業發展概況。藉由分析工具，知識管理分析、KSF分析、SWOT分析，以及對房仲業經營管理階層的業者訪談，來深入了解大高雄地區房仲業發展概況，及縣市合併和政府實施奢侈稅後，房仲業未來趨勢和發展。本論文主要研究探討全國性品牌與地方性品牌經營策略之影響，為本論文之研究要點，經過整合專家訪談和環境內外部資料的分析，認為地方性的品牌即使擁有對當地熟悉的優勢外，也不能閉門造車，應該隨著大環境變化的腳步，整合現有課題，人員是房地產業者最大的隠在資源，及引進新的硬體設備，才能保有競爭力。並且人才培養在房地產是相當重要的課題，人員是房地產業者最大的潛在資產，透過各大學及教育訓練的合作，也能創造出新的競爭力，為地方性品牌注入新血。 This paper aims to explore the business strategy of self-created brand in real estate industry. And local brand will be the research object to understand the development of real estate industry and the influence of political policies, so we take “DKS Real Estate Company” as the target in this study.To further discuss the development of real estate industry in Kaohsiung and the effect after the implementation of city-county integration and luxury tax, the result will be investigated with literature review, data collection, leaning, depth interview and analysis instruments using knowledge analysis management, KSF, SWOT and questionnaire. Above all, the purpose of this research focuses on the influence of political policies and business strategy of local brand, and offers academic and industrial circles the recommendations for future development planning in real estate industry.By integrating expert interviews and analyses of internal and external information of environment, we consider that the local brand retains the advantages of local understanding, but it can’t stop and don’t go forward. It should follow the environment steps to integrate its own resources and updates of new hardware. In this way, it can contain competitive ability. Furthermore, the human resource is a very important asset in the real estate industry. Through the cooperation of universities and education training, it not only creates a new competitiveness, but also pours new life into the local brand.

房仲業自創品牌經營策略研究---以DKS公司為例 = A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation
李, 惠珍

房仲業自創品牌經營策略研究---以DKS公司為例 = A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation / 李惠珍撰 - [高雄市] : 撰者, 民100. - 88葉 ; 圖，表格 ; 30公分.
參考書目：葉73-78.
房仲業Real estate industry

房仲業自創品牌經營策略研究---以DKS公司為例 = A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation
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