以物業管理觀點探討大樓聯合採購模式與市場 = The Study of ...
國立高雄大學都市發展與建築研究所

 

  • 以物業管理觀點探討大樓聯合採購模式與市場 = The Study of Joint Purchase Consortium From Property Management View Point
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    並列題名: The Study of Joint Purchase Consortium From Property Management View Point
    作者: 楊雄丞,
    其他團體作者: 國立高雄大學
    出版地: [高雄市]
    出版者: 撰者;
    出版年: 民100
    面頁冊數: 141面圖,表格 : 30公分;
    標題: 物業管理
    標題: property management
    電子資源: http://handle.ncl.edu.tw/11296/ndltd/60422682927893052811
    附註: 參考書目:面133
    摘要註: 都市中任一大廈,每年定期的生活與商業服務需求,皆具有物業管理之商機。 而透過聯合採購方式,以量制價,除提供住戶物美價廉之需求品外,亦提升物業管理服務品質。然聯合採購既已具有以量制價之優勢,為何無法全面性落實於公寓大廈中?本研究針對物業管理機構T公司,於桃園以北共計25個以辦理之社區案場,透過問卷設計與訪談,了解目前辦理聯合採購之現況並探詢其中影響聯合採購之因子。結果顯示,使用者基本資料中對於聯合採購商機、用後評估及使用意願等三面項,影響程度最大者皆為職業項;而影響商機面項又以年菜產品為最。依T物管公司為例,公寓大廈之聯合採購模式與市場可分為「生活宅配」與「社區共購」兩部分。透過本研究得知,若欲加強「生活宅配」之市場,需以消費者之「職業」方向做思考,供貨的即時性與準確性亦須多加注意;此外,價格若能更加優惠,消除多數受訪者認為的價格偏高因素,將更有助於提升公寓大廈聯合採購之商機與市場。而「社區共購」部分,加強年節商品的質量,有助於聯合採購市場的推廣;且透過本研究深入分析,日常生活用品與年菜類產品存在著頗高的關聯強度。若其中某項商品使消費者感到滿意,則能有效提升另一項商品的使用與購買率。因此建議市場面可以朝此方向發展,提供多樣化選擇供消費者參考。 Any mansion in the city, every year periodical life and the need of the business service, all have the business opportunities of property management. And buy a way through the consociation to measure system price, in addition to providing the inhabitant with the of good quality but inexpensive need article, also promote the property management service quality. However the consociation buy since have already had with quantity system price of advantage, why can't be comprehensive Be carried out to apartment of in the mansion?In this study, T property management company in Taoyuan in the north for a total of 25 communities, through questionnaires and interviews designed to understand the current status for the joint procurement and joint procurement of probing the most influential factor.The results show that the basic data for the user Joint Purchase opportunities with the post-evaluation and willingness to use such items on three sides, the biggest impact as a career, New Year's feast products is the most impact on business. The T-property management companies, for example, apartment buildings and the joint procurement market can be divided into "life delivery" and "community of purchase" in two parts. Through this study that, to enhance "life delivery" of the market, from the consumer's "professional" orientation to do, the immediacy and accuracy of delivery should also pay more attention to. In addition, if more favorable prices, to eliminate the majority of respondents believe that the high price factors will be more help to improve the Joint Purchase of the apartment building and market opportunities. The "community of purchase" part of the New Year to strengthen the quality of goods, help to promote joint procurement market; and through this study in-depth analysis, everyday life supplies and New Year festive products there is a high strength of the association. If one of these products so that consumers are satisfied, then another product can effectively enhance the use and purchase rate. Therefore recommended that the market area can move in this direction, to provide variety and choice for consumers.
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