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高雄捷運系統服務與周邊設施服務品質對旅客滿意度及忠誠度之影響 = The...

國立高雄大學都市發展與建築研究所

高雄捷運系統服務與周邊設施服務品質對旅客滿意度及忠誠度之影響 = The Effects of System Service and Surrounding Facilities Service Quality on Customer Satisfaction and Loyalty of Kaohsiung MRT

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Effects of System Service and Surrounding Facilities Service Quality on Customer Satisfaction and Loyalty of Kaohsiung MRT
作者:	林宜芳,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	79葉圖，表格 : 30公分;
標題:	高雄捷運
標題:	Kaohsiung Mass Rapid Transit
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/82618480356476246842
附註:	參考書目：葉66-68
摘要註:	高雄都會區大眾捷運系統，簡稱高雄捷運，是台灣第二座啟用的大眾捷運系統，以大高雄市區為中心，服務大高雄地區的民眾。但由於高雄市民交通使用習慣向來以私人運具為主，在此先天經營條件不利的環境下，導致高雄捷運發展不如預期，因此高雄捷運如何吸引民眾搭乘，以維持高雄捷運公司的營運及達成永續經營的目標，將是非常重要的議題。本研究將以高雄捷運公司為主，針對年滿16歲搭乘有高雄捷運的旅客進行問卷調查，並分為站體內及站體外服務設施兩部份，分別對六個外顯變數(運輸服務、人員服務變數、軟硬體設施服務、停車設施服務、轉乘服務、人行道及自行車設施服務)進行探討。經由結構方程模式進行模式驗證與分析，初步發現站體內服務設施構面部份之運輸服務變數對滿意度及忠誠度有顯著的影響，人員服務變數及軟硬體設施服務則對忠誠度之顯著影響；另外站體外部服務設施部份其停車設施服務變數對滿意度及忠誠度亦有顯著的影響，而其餘部份即轉乘服務、人行道及自行車設施服務方面對於滿意度及忠誠度並無顯著的影響。最後，本研究將針對於管理意涵與建議提出相關討論。 Kaohsiung Mass Rapid Transit System, referred to as the Kaohsiung MRT, is Taiwan's second operated MRT system, which covers the center part of Kaohsiung City and serves people in the Kaohsiung area. However, due to public transport usage in Kaohsiung preference to private vehicles, leads to unfavorable condition for the unexpected development of the Kaohsiung MRT. In this case, how to attract people to take Kaohsiung MRT in order to maintain the operation of the Kaohsiung Rapid Transit Corporation and achieve sustainable development goals, will be a very important issue.Therefore, this study has taken on the subject of Kaohsiung MRT Corporation, and conduct passengers survey in Kaohsiung MRT stations, toward all passengers over age 16. The survey also includes enquiry regarding the Kaohsiung MRT stations service facility on the aspect of internal and outside service facility. Also, the six major indicators like transportation services, personnel services variables, hardware and software facilities and services, parking facilities and service, transfer service, sidewalks and bicycle parking facilities and services were discussed. Conducted by structural equation model validation and analysis, the initial result indicates that on the internal aspect of the station’s structure in transportation service variables has significant impact on passengers’ satisfaction and loyalty, while personnel services, software and hardware facilities services variables have lesser impact. Meanwhile, on the outside service aspect of the station, the parking facilities variable has much more significant impact on the passenger’s satisfaction and loyalty, compare to transfer service, sidewalk and bicycle parking service. Finally, this study will further discuss the managerial implications and offer suggestions.

高雄捷運系統服務與周邊設施服務品質對旅客滿意度及忠誠度之影響 = The Effects of System Service and Surrounding Facilities Service Quality on Customer Satisfaction and Loyalty of Kaohsiung MRT
林, 宜芳

高雄捷運系統服務與周邊設施服務品質對旅客滿意度及忠誠度之影響 = The Effects of System Service and Surrounding Facilities Service Quality on Customer Satisfaction and Loyalty of Kaohsiung MRT / 林宜芳撰 - [高雄市] : 撰者, 民100. - 79葉 ; 圖，表格 ; 30公分.
參考書目：葉66-68.
高雄捷運Kaohsiung Mass Rapid Transit

高雄捷運系統服務與周邊設施服務品質對旅客滿意度及忠誠度之影響 = The Effects of System Service and Surrounding Facilities Service Quality on Customer Satisfaction and Loyalty of Kaohsiung MRT
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