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Brand managementresearch, theory and...

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Bjerre, Mogens, (1959-)

Brand managementresearch, theory and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand managementTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
其他題名:	research, theory and practice /
作者:	Heding, Tilde.
其他作者:	Knudtzen, Charlotte F.
出版者:	Abingdon, Oxon ;Routledge,2008.
面頁冊數:	xviii, 267 p. :ill. ;24 cm.
標題:	Brand name productsManagement.
電子資源:	Click here to view
ISBN:	9780203996171 (e-book : PDF)

Brand managementresearch, theory and practice /
Heding, Tilde.

Brand managementresearch, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203996171 (e-book : PDF)Subjects--Topical Terms:

211030
Brand name products
--Management.

LC Class. No.: HD69.B7 / H43 2008

Dewey Class. No.: 658.827

Brand managementresearch, theory and practice /
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