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Creating images and the psychology o...

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Kahle, Lynn R.

Creating images and the psychology of marketing communication

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Creating images and the psychology of marketing communicationedited by Lynn R. Kahle & Chung-Hyun Kim.
其他作者:	Kahle, Lynn R.
出版者:	Mahwah :Lawrence Erlbaum Associates, Publishers,2006.
面頁冊數:	xxxv, 405 p. :ill. ;24 cm.
標題:	Consumers' preferences
電子資源:	Click here to view
ISBN:	9781410617392 (e-book : PDF)

Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah :Lawrence Erlbaum Associates, Publishers,2006. - xxxv, 405 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9781410617392 (e-book : PDF)Subjects--Topical Terms:

270890
Consumers' preferences

LC Class. No.: HF5415.32 / .C74 2006

Dewey Class. No.: 658.8343

Creating images and the psychology of marketing communication
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020 $a 9781410617392 (e-book : PDF)
020 $a 9780805852165 (hbk.)
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050 0 0 $a HF5415.32 $b .C74 2006
082 0 0 $a 658.8343 $2 22
245 0 0 $a Creating images and the psychology of marketing communication $h [electronic resource] / $c edited by Lynn R. Kahle & Chung-Hyun Kim.
260 # $a Mahwah : $b Lawrence Erlbaum Associates, Publishers, $c 2006.
300 $a xxxv, 405 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 # 0 $a Consumers' preferences $3 270890
650 # 0 $a Consumer behavior $v Examinations, questions, etc. $3 435716
650 # 0 $a Imagery (Psychology) $3 235683
650 # 0 $a Brand choice. $3 352514
650 # 0 $a Attachment behavior. $3 290015
650 # 0 $a Communication in marketing. $3 201651
700 1 # $a Kahle, Lynn R. $3 534539
700 1 # $a Kim, Ch°ung-hyæon, $d 1950- $3 534540
776 1 # $z 9780805852165
856 4 0 $u http://www.tandfebooks.com/isbn/9781410617392 $z Click here to view

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