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Cross-cultural marketingtheory, prac...

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Burton, Dawn, (1961-)

Cross-cultural marketingtheory, practice and relevance /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cross-cultural marketingDawn Burton.
其他題名:	theory, practice and relevance /
作者:	Burton, Dawn,
出版者:	Abingdon, Oxon ;Routledge,2008.
面頁冊數:	319 p. ;24 cm.
標題:	Multiculturalism.
電子資源:	Click here to view
ISBN:	9780203889343 (e-book : PDF)

Cross-cultural marketingtheory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketingtheory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Mode of access: World Wide Web.

ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:

174796
Multiculturalism.

LC Class. No.: HF5415 / .B7763 2008

Dewey Class. No.: 658.80089

Cross-cultural marketingtheory, practice and relevance /
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