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Marketingthe basics /
~
Moore, Karl, (1955-)
Marketingthe basics /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
MarketingKarl Moore and Niketh Pareek.
其他題名:
the basics /
作者:
Moore, Karl,
其他作者:
Pareek, Niketh.
出版者:
London ;Routledge,2010.
面頁冊數:
239 p. :ill. ;21 cm.
標題:
MarketingManagement.
電子資源:
Click here to view
ISBN:
9780203870341 (e-book : PDF)
Marketingthe basics /
Moore, Karl,1955-
Marketing
the basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Mode of access: World Wide Web.
ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / .M664 2010
Dewey Class. No.: 658.8
Marketingthe basics /
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Click here to view
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