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International cases in tourism manag...

Horner, Susan.

International cases in tourism management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International cases in tourism managementSusan Horner and John Swarbrooke.
作者:	Horner, Susan.
其他作者:	Swarbrooke, John.
出版者:	Oxford [England] ;Elsevier Butterworth-Heinemann,2004.
面頁冊數:	1 online resource (ix, 399 p.) :ill.
標題:	TourismCase studies.Management
電子資源:	http://www.sciencedirect.com/science/book/9780750655149
ISBN:	9780750655149

International cases in tourism management
Horner, Susan.

International cases in tourism management[electronic resource] /Susan Horner and John Swarbrooke. - Oxford [England] ;Elsevier Butterworth-Heinemann,2004. - 1 online resource (ix, 399 p.) :ill.

Includes bibliographical references (p. 389-391) and index.

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

ISBN: 9780750655149

Source: 95299:95298Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

455113
Tourism
--Management--Case studies.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / H66 2004

Dewey Class. No.: 338.4/791

International cases in tourism management
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