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Managing electronic mediamaking, mar...

Poe-Howfield, Lisa.

Managing electronic mediamaking, marketing, and moving digital content /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing electronic mediaJoan Van Tassel, Lisa Poe-Howfield.
其他題名:	making, marketing, and moving digital content /
作者:	Van Tassel, Joan M.
其他作者:	Poe-Howfield, Lisa.
出版者:	Burlington, MA :Focal Press/Elsevier,c2010.
面頁冊數:	1 online resource (xiv, 417 p.) :ill.
標題:	Mass mediaManagement.
電子資源:	http://www.sciencedirect.com/science/book/9780240810201
ISBN:	9780240810201

Managing electronic mediamaking, marketing, and moving digital content /
Van Tassel, Joan M.

Managing electronic mediamaking, marketing, and moving digital content /[electronic resource] :Joan Van Tassel, Lisa Poe-Howfield. - Burlington, MA :Focal Press/Elsevier,c2010. - 1 online resource (xiv, 417 p.) :ill.

Includes bibliographical references and index.

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.

ISBN: 9780240810201

Source: 149051:149201Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

537504
Mass media
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P96.M34 / V36 2010

Dewey Class. No.: 302.23

Managing electronic mediamaking, marketing, and moving digital content /
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300 $a 1 online resource (xiv, 417 p.) : $b ill.
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505 0 $a CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
505 0 $a The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
520 $a Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
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