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Unleashing the power of digital sign...

Kelsen, Keith.

Unleashing the power of digital signagecontent strategies for the 5th screen /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Unleashing the power of digital signageKeith Kelsen.
其他題名:	content strategies for the 5th screen /
作者:	Kelsen, Keith.
出版者:	Amsterdam ;Focal Press,c2010.
面頁冊數:	1 online resource (xx, 243 p.) :ill.
附註:	Includes index.
標題:	Digital signage.
電子資源:	http://www.sciencedirect.com/science/book/9780240813028
ISBN:	9780240813028

Unleashing the power of digital signagecontent strategies for the 5th screen /
Kelsen, Keith.

Unleashing the power of digital signagecontent strategies for the 5th screen /[electronic resource] :Keith Kelsen. - Amsterdam ;Focal Press,c2010. - 1 online resource (xx, 243 p.) :ill.

Includes index.

The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity" Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work.

ISBN: 9780240813028

Source: 1057577:10579481Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

536735
Digital signage.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5841 / .K44 2010

Dewey Class. No.: 659.13/6

Unleashing the power of digital signagecontent strategies for the 5th screen /
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