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Innovative marketing strategybalanci...

Angadi, V. B.

Innovative marketing strategybalancing commercial goal and corporate social responsibility /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovative marketing strategyeds., Kamal Gupta, V.B. Angadi, M.R. Das.
其他題名:	balancing commercial goal and corporate social responsibility /
其他作者:	Gupta, Kamal.
出版者:	Mumbai [India] :Himalaya Pub. House,2010.
面頁冊數:	354 p. :ill.
標題:	MarketingManagement.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Innovative marketing strategybalancing commercial goal and corporate social responsibility /
Innovative marketing strategybalancing commercial goal and corporate social responsibility /[electronic resource] :eds., Kamal Gupta, V.B. Angadi, M.R. Das. - 1st ed. - Mumbai [India] :Himalaya Pub. House,2010. - 354 p. :ill.

Includes bibliographical references.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .I56 2010eb

Innovative marketing strategybalancing commercial goal and corporate social responsibility /
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245 0 0 $a Innovative marketing strategy $h [electronic resource] : $b balancing commercial goal and corporate social responsibility / $c eds., Kamal Gupta, V.B. Angadi, M.R. Das.
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533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
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856 4 0 $u http://site.ebrary.com/lib/nukslib/Doc?id=10416089 $z An electronic book accessible through the World Wide Web; click to view