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Services marketing management :a str...

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Gabbott, Mark.

Services marketing management :a strategic perspective/

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing management :Hans Kasper, Piet van Helsdingen, Mark Gabbott.
其他題名:	a strategic perspective/
作者:	Kasper, Hans.
其他作者:	Gabbott, Mark.
出版者:	Chichester, West Sussex, England ;John Wiley & Sons,c2006.
面頁冊數:	xvii, 554 p. ;ill. ;26 cm.
附註:	Subtitle on 1999 ed.: An international perspective.
標題:	Customer servicesMarketing
電子資源:	http://www.loc.gov/catdir/toc/ecip064/2005034528.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html
ISBN:	0470091169 (pbk. : alk. paper) :

Services marketing management :a strategic perspective/
Kasper, Hans.

Services marketing management :a strategic perspective/Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd ed. - Chichester, West Sussex, England ;John Wiley & Sons,c2006. - xvii, 554 p. ;ill. ;26 cm.

Subtitle on 1999 ed.: An international perspective.

Includes bibliographical references (p. 511-542) and index.

ISBN: 0470091169 (pbk. : alk. paper) :NT$1000

LCCN: 2005034528Subjects--Topical Terms:

291844
Customer services
--Marketing

LC Class. No.: HD9980.5 / .K375 2006

Dewey Class. No.: 658.8

Services marketing management :a strategic perspective/
LDR:00940cam a2200229 a 450 001 318620
005 20070110151301.0
008 120221s2006 enka b 001 0 eng
010 $a 2005034528
020 $a 0470091169 (pbk. : alk. paper) : $c NT$1000
035 $a 14181807
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD9980.5 $b .K375 2006
082 0 0 $a 658.8 $2 22
100 1 $a Kasper, Hans. $3 543032
245 1 0 $a Services marketing management : $b a strategic perspective/ $c Hans Kasper, Piet van Helsdingen, Mark Gabbott.
250 $a 2nd ed.
260 $a Chichester, West Sussex, England ; $a Hoboken, NJ : $b John Wiley & Sons, $c c2006.
300 $a xvii, 554 p. ; $b ill. ; $c 26 cm.
500 $a Subtitle on 1999 ed.: An international perspective.
504 $a Includes bibliographical references (p. 511-542) and index.
650 0 $a Customer services $x Marketing $x Management. $3 291844
650 0 $a Service industries $x Marketing $x Management. $3 291843
700 1 $a Gabbott, Mark. $3 543033
700 1 $a Helsdingen, Piet van. $3 543034
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip064/2005034528.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html

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http://www.loc.gov/catdir/toc/ecip064/2005034528.html
http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html

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