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Digital business :concepts and strat...

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Coupey, Eloise.

Digital business :concepts and strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital business :Eloise Coupey.
其他題名:	concepts and strategy /
作者:	Coupey, Eloise.
出版者:	Upper Saddle River, N.J. :Pearson Prentice Hall,c2005.
面頁冊數:	xxiii, 433 p. :ill. ;24 cm.
標題:	Internet.
電子資源:	http://www.loc.gov/catdir/toc/ecip0419/2004014011.html
ISBN:	9780131400979 (pbk.) :

Digital business :concepts and strategy /
Coupey, Eloise.

Digital business :concepts and strategy /Eloise Coupey. - 2nd ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2005. - xxiii, 433 p. :ill. ;24 cm.

Includes bibliographical references and index.

Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.

ISBN: 9780131400979 (pbk.) :NT$4011

LCCN: 2004014011Subjects--Topical Terms:

189328
Internet.

LC Class. No.: HF5548.32 / .C68 2005

Dewey Class. No.: 658.8/72

Digital business :concepts and strategy /
LDR:01353pam a22002414a 4500 001 320763
003 DLC
005 20041213093056.0
008 120307s2005 njua b 001 0 eng
010 $a 2004014011
020 $a 9780131400979 (pbk.) : $c NT$4011
020 $a 0131400975 (pbk.)
035 $a 2004014011
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5548.32 $b .C68 2005
082 0 0 $a 658.8/72 $2 22
100 1 $a Coupey, Eloise. $3 544859
245 1 0 $a Digital business : $b concepts and strategy / $c Eloise Coupey.
250 $a 2nd ed.
260 $a Upper Saddle River, N.J. : $b Pearson Prentice Hall, $c c2005.
300 $a xxiii, 433 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
650 0 $a Internet. $3 189328
650 0 $a Electronic commerce. $3 189326
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0419/2004014011.html

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