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Quantitative Models in Marketing Res...

Ebooks Corporation.

Quantitative Models in Marketing Research.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Quantitative Models in Marketing Research.
作者:	Franses, Philip Hans.
其他作者:	Paap, Richard.
出版者:	Cambridge :Cambridge University Press,2001.
面頁冊數:	222 p.
標題:	Marketing research.
電子資源:	Click here to view book
ISBN:	9780511753794 (electronic bk.)

Quantitative Models in Marketing Research.
Franses, Philip Hans.

Quantitative Models in Marketing Research.[electronic resource]. - Cambridge :Cambridge University Press,2001. - 222 p.

Cover; Half-title; Title; Copyright; Contents; Figures; Tables; Preface; 1 Introduction and outline of the book; 2 Features of marketing research data; 3 A continuous dependent variable; 4 A binomial dependent variable; 5 An unordered multinomial dependent variable; 6 An ordered multinomial dependent variable; 7 A limited dependent variable; 8 A duration dependent variable; Appendix; Bibliography; Author index; Subject index

Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511753794 (electronic bk.)Subjects--Topical Terms:

200345
Marketing research.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.2 .F714 2001eb

Dewey Class. No.: 658.80072

Quantitative Models in Marketing Research.
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520 $a Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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