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The Economics of Franchising.

Blair, Roger D.

The Economics of Franchising.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Economics of Franchising.
作者:	Blair, Roger D.
其他作者:	Lafontaine, Francine.
出版者:	Cambridge :Cambridge University Press,2005.
面頁冊數:	352 p.
標題:	Franchises (Retail trade).
電子資源:	Click here to view book
ISBN:	9780511753879 (electronic bk.)

The Economics of Franchising.
Blair, Roger D.

The Economics of Franchising.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 352 p.

Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511753879 (electronic bk.)Subjects--Topical Terms:

324719
Franchises (Retail trade).
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5429.23 .B53 2005eb

Dewey Class. No.: 381.13

The Economics of Franchising.
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300 $a 352 p.
505 0 $a Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index
520 $a This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
533 $a Electronic reproduction. $n Available via World Wide Web.
538 $a Mode of access: World Wide Web.
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655 7 $a Electronic books. $2 local. $3 214472
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