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The Winning Message :Candidate Behav...
~
Bennett, W. Lance.
The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The Winning Message :
其他題名:
Candidate Behavior, Campaign Discourse, and Democracy.
作者:
Simon, Adam F.
其他作者:
Bennett, W. Lance.
出版者:
Cambridge :Cambridge University Press,2002.
面頁冊數:
199 p.
叢書名:
Communication, society, and politics.
標題:
Political campaigns - United States.
電子資源:
Click here to view book
ISBN:
9780511613524 (electronic bk.)
The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.
Simon, Adam F.
The Winning Message :
Candidate Behavior, Campaign Discourse, and Democracy.[electronic resource]. - Cambridge :Cambridge University Press,2002. - 199 p. - Communication, society, and politics..
Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
ISBN: 9780511613524 (electronic bk.)Subjects--Topical Terms:
323200
Political campaigns - United States.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: JK1726 .S55 2002eb
Dewey Class. No.: 324.70973
The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.
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Communication, society, and politics.
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http://dx.doi.org/10.1017/CBO9780511613524
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