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How Voters Decide :Information Proce...

Chong, Dennis.

How Voters Decide :Information Processing in Election Campaigns.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Voters Decide :
其他題名:	Information Processing in Election Campaigns.
作者:	Lau, Richard R.
其他作者:	Chong, Dennis.
出版者:	Cambridge :Cambridge University Press,2006.
面頁冊數:	367 p.
標題:	Voting research.
電子資源:	Click here to view book
ISBN:	9780511791048 (electronic bk.)

How Voters Decide :Information Processing in Election Campaigns.
Lau, Richard R.

How Voters Decide :Information Processing in Election Campaigns.[electronic resource]. - Cambridge :Cambridge University Press,2006. - 367 p.

Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; List of Tables and Figures; Acknowledgments; how voters decide: Information Processing during Election Campaigns; Part I Theory and Methods; Part II Information Processing; Part III. Politics; Part IV Conclusion; Appendix A. Detailed Examples of Decision Strategies in Action; Appendix B. How the Dynamic Information Board Works; Appendix C. Overview of Experimental Procedures; Appendix D. Detailed Decision Scripts; Appendix E. Calculating the On-line Evaluation Counter; References; Index

This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511791048 (electronic bk.)Subjects--Topical Terms:

290062
Voting research.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JK1967 .L38 2006eb

Dewey Class. No.: 324.973

How Voters Decide :Information Processing in Election Campaigns.
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