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Boundary-spanning marketing organiza...

Hult, G. Tomas M.

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Boundary-spanning marketing organizationby G. Tomas M. Hult.
其他題名:	a theory and insights from 31 organization theories /
作者:	Hult, G. Tomas M.
出版者:	New York, NY :Springer,2011.
面頁冊數:	viii, 78 p. :digital ;23 cm.
Contained By:	Springer eBooks
標題:	MarketingManagement.
電子資源:	http://dx.doi.org/10.1007/978-1-4614-3819-9
ISBN:	9781461438199 (electronic bk.)

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
Hult, G. Tomas M.

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /[electronic resource] :by G. Tomas M. Hult. - New York, NY :Springer,2011. - viii, 78 p. :digital ;23 cm. - SpringerBriefs in business,202191-5482 ;. - SpringerBriefs in business ;20..

ISBN: 9781461438199 (electronic bk.)Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .H85 2011

Dewey Class. No.: 658.8

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
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