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Proactive companieshow to anticipate...

Ara�ujo, Leonardo.

Proactive companieshow to anticipate market changes /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Proactive companiesby Leonardo Ara�ujo, Rog�erio Gava.
其他題名:	how to anticipate market changes /
作者:	Ara�ujo, Leonardo.
其他作者:	Gava, Rog�erio.
出版者:	Basingstoke :Palgrave Macmillan,2011.
面頁冊數:	1 online resource (1 v.)
標題:	Organizational change.
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230363014 (electronic bk.)

Proactive companieshow to anticipate market changes /
Ara�ujo, Leonardo.

Proactive companieshow to anticipate market changes /[electronic resource] :by Leonardo Ara�ujo, Rog�erio Gava. - Basingstoke :Palgrave Macmillan,2011. - 1 online resource (1 v.)

Includes bibliographical references and index.

PART I -- Market Proactiveness: Anticipating Moment-Zero -- Action Tools and Models: Market Proactiveness' DNA -- PART II -- Organizing the Company for MP -- Future-Today Management -- Uncertainty Management -- Proactive Innovation Management -- Proactive Behavior Management -- PART III -- Building Market Proactiveness Strategy -- Offer Proactiveness -- Industry Proactiveness -- Customer Proactiveness -- Conclusion.

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

ISBN: 9780230363014 (electronic bk.)

Source: 490749Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

183373
Organizational change.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD58.8 / .A73 2011

Dewey Class. No.: 658.406

Proactive companieshow to anticipate market changes /
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