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Inside Coca-Cola :a CEO's life story...

Beasley, David, (1958-)

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Inside Coca-Cola :Neville Isdell, with David Beasley.
其他題名:	a CEO's life story of building the world's most popular brand /
作者:	Isdell, Edward Neville,
其他作者:	Beasley, David,
出版者:	New York :St. Martin's Press,2011.
面頁冊數:	xiv, 254 p., [8] p. of plates :ill. ;22 cm.
標題:	Chief executive officersInterviews.
ISBN:	9780312617950 (hbk.) :

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
Isdell, Edward Neville,1944-

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /Neville Isdell, with David Beasley. - 1st ed. - New York :St. Martin's Press,2011. - xiv, 254 p., [8] p. of plates :ill. ;22 cm.

Includes bibliographical references and index.

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

ISBN: 9780312617950 (hbk.) :NT$675

LCCN: 2011026763

Nat. Bib. Agency Control No.: 015879306UkSubjects--Personal Names:

566519
Isdell, Edward Neville,
1944-Subjects--Corporate Names:

566520
Coca-Cola Company.
Subjects--Topical Terms:

459844
Chief executive officers
--Interviews.

LC Class. No.: HD9349.S634 / C645 2011

Dewey Class. No.: 338.7/66362092

National Agricultural Library Call No.: HD9349.S634 / C645 2011

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
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504 $a Includes bibliographical references and index.
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