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Groundswell :winning in a world tran...
~
Bernoff, Josh.
Groundswell :winning in a world transformed by social technologies /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Groundswell :Charlene Li, Josh Bernoff.
其他題名:
winning in a world transformed by social technologies /
作者:
Li, Charlene.
其他作者:
Bernoff, Josh.
出版者:
Boston, Mass. :Harvard Business Review Press,c2011.
面頁冊數:
xv, 332 p. :ill. ;21 cm.
標題:
Online social networksEconomic aspects.
ISBN:
9781422161982 (pbk.) :
Groundswell :winning in a world transformed by social technologies /
Li, Charlene.
Groundswell :
winning in a world transformed by social technologies /Charlene Li, Josh Bernoff. - Expanded and rev. ed. - Boston, Mass. :Harvard Business Review Press,c2011. - xv, 332 p. :ill. ;21 cm.
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
ISBN: 9781422161982 (pbk.) :NT$395
LCCN: 2012419359Subjects--Topical Terms:
384451
Online social networks
--Economic aspects.
LC Class. No.: HC79.I55 / L48 2011
Dewey Class. No.: 303.48/33
Groundswell :winning in a world transformed by social technologies /
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winning in a world transformed by social technologies /
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