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Destination marketing :an integrated...

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Pike, Steven.

Destination marketing :an integrated marketing communication approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Destination marketing :Steven Pike.
其他題名:	an integrated marketing communication approach /
作者:	Pike, Steven.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann,2012.
面頁冊數:	xv, 406 p. :ill. ;25 cm.
標題:	Place marketing.
ISBN:	9780750686495 (pbk.) :

Destination marketing :an integrated marketing communication approach /
Pike, Steven.

Destination marketing :an integrated marketing communication approach /Steven Pike. - Amsterdam ;Elsevier/Butterworth-Heinemann,2012. - xv, 406 p. :ill. ;25 cm.

Includes bibliographical references (p. 371-396) and index.

ISBN: 9780750686495 (pbk.) :NT$1268

Nat. Bib. No.: GBA7974052bnb

Nat. Bib. Agency Control No.: 014458509Subjects--Topical Terms:

233457
Place marketing.

LC Class. No.: G155.A1 / P54 2012

Dewey Class. No.: 338.47910688

Destination marketing :an integrated marketing communication approach /
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016 7 $a 014458509
020 $a 9780750686495 (pbk.) : $c NT$1268
020 $a 0750686499 (pbk.)
035 $a (OCoLC)166387579
035 $a ocn166387579
040 $a UKM $c UKM $d BTCTA $d YDXCP $d BAKER $d OHX $d BWKUK $d BWK
050 4 $a G155.A1 $b P54 2012
082 0 4 $a 338.47910688 $2 22
100 1 $a Pike, Steven. $3 244199
245 1 0 $a Destination marketing : $b an integrated marketing communication approach / $c Steven Pike.
260 $a Amsterdam ; $a Boston ; $a London : $b Elsevier/Butterworth-Heinemann, $c 2012.
300 $a xv, 406 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 371-396) and index.
650 0 $a Place marketing. $3 233457
650 0 $a Tourism $x Marketing. $3 193448

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