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Advances in advertising research (Vo...
~
Eisend, Martin.
Advances in advertising research (Vol. III)current insights and future trends /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Advances in advertising research (Vol. III)edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
其他題名:
current insights and future trends /
其他作者:
Eisend, Martin.
出版者:
Wiesbaden :Gabler Verlag :2012.
面頁冊數:
xii, 432 p. :ill., digital ;22 cm.
Contained By:
Springer eBooks
標題:
AdvertisingResearch.
電子資源:
http://dx.doi.org/10.1007/978-3-8349-4291-3
ISBN:
9783834942913 (electronic bk.)
Advances in advertising research (Vol. III)current insights and future trends /
Advances in advertising research (Vol. III)
current insights and future trends /[electronic resource] :edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - Wiesbaden :Gabler Verlag :2012. - xii, 432 p. :ill., digital ;22 cm. - European advertising academy. - European advertising academy..
ISBN: 9783834942913 (electronic bk.)Subjects--Topical Terms:
251272
Advertising
--Research.
LC Class. No.: HF5814 / .A38 2012
Dewey Class. No.: 659.1072
Advances in advertising research (Vol. III)current insights and future trends /
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