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探討臉書使用者隱私保護與欺瞞關係之研究 = Exploring the ...

國立高雄大學資訊管理學系碩士班

探討臉書使用者隱私保護與欺瞞關係之研究 = Exploring the Relationship between Facebook Users’Privacy Protection and Deception

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Exploring the Relationship between Facebook Users’Privacy Protection and Deception
作者:	王旗麟,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	90面圖，表格 : 30公分;
標題:	隱私保護
標題:	privacy protection
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/16436735167843401114
附註:	106年4月25日公開
附註:	參考書目：面63-72
摘要註:	近年來，社交網站的興盛使得人與人之間的互動方式由實體面對面轉移到了線上環境，帶動了虛擬世界的連結關係。然而，在實體生活中的欺瞞現象卻也同樣發生在線上環境裡，甚至比實體面對面還要更加頻繁。另外，在社交網站蓬勃發展之餘，隱私問題成為了使用者最為關切的一部分，在近年來也吸引了眾多學者投入於隱私問題的相關研究中。基於上述，本研究以使用者隱私保護的觀點為出發點，透過實踐意圖理論來探討社交網站中個人隱私保護與欺瞞之間的關係，同時以個人的隱私顧慮、道德情緒特質、隱私保護自我效能、與自我揭露意識控制等不同觀點作為個人隱私保護意願的影響因素。本研究以台灣目前最多人使用的社交網站-臉書(Facebook)為研究對象，共回收1125 份有效樣本資料，透過結構模式分析方法進行研究模式之驗證。結果發現欺瞞為個人達到隱私保護的重要實踐意圖。除此之外，個人的無法控制他人的行為、道德情緒特質、隱私保護自我效能、以及自我揭露意識控制等因素會正向的影響到個人的隱私保護意願。本研究根據此結果提出結論與建議，供實務與學術界做為參考。 In recent years, the rise of social networking sites makes the interaction between people face to face by the entity transferred to the online environment, and led the connection relationship in the virtual word. However, the deception phenomenon in real life has also occurred in the online environment, and even more frequently than face-to-face. In addition, the privacy issues in social networking sites have become part of the users most concern, and also attracted many scholars devoted to privacy studies in recent years. Based on the above, the user's privacy protection perspective as a starting point, through theory of implementation intention to explore the relationship between privacy protection and deception. Besides, we use privacy concerns, moral emotional traits, privacy protection self-efficacy, and self-disclosure conscious control as the influencing factors of the privacy protection. This study used the most popular social networking sites in Taiwan-(Facebook) as the research objects, totally 1125 valid samples are used for analysis using structural equation modeling (SEM). The results show that deception is the important implementation intention to help individuals achieve privacy protection. In addition, the uncontrollable actions of others, moral emotional traits, privacy protection self-efficacy, and self-disclosure conscious control will positive influence the privacy protection intention. Based on these results, we make some conclusions and suggestions as a reference for both practice and research.

探討臉書使用者隱私保護與欺瞞關係之研究 = Exploring the Relationship between Facebook Users’Privacy Protection and Deception
王, 旗麟

探討臉書使用者隱私保護與欺瞞關係之研究 = Exploring the Relationship between Facebook Users’Privacy Protection and Deception / 王旗麟撰 - [高雄市] : 撰者, 2012[民101]. - 90面 ; 圖，表格 ; 30公分.
106年4月25日公開參考書目：面63-72.
隱私保護privacy protection

探討臉書使用者隱私保護與欺瞞關係之研究 = Exploring the Relationship between Facebook Users’Privacy Protection and Deception
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