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The service-dominant logic of market...
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Lusch, Robert F.
The service-dominant logic of marketing :dialog, debate, and directions /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The service-dominant logic of marketing :Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
其他題名:
dialog, debate, and directions /
其他作者:
Lusch, Robert F.
出版者:
Armonk, N.Y. :M.E. Sharpe,c2006.
面頁冊數:
xviii, 449 p. :ill. ;27 cm.
標題:
MarketingPhilosophy.
ISBN:
0765614901 (cloth : alk. paper)
The service-dominant logic of marketing :dialog, debate, and directions /
The service-dominant logic of marketing :
dialog, debate, and directions /Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. - Armonk, N.Y. :M.E. Sharpe,c2006. - xviii, 449 p. :ill. ;27 cm.
Includes bibliographical references and index.
ISBN: 0765614901 (cloth : alk. paper)
LCCN: 2005024992
Nat. Bib. No.: GBA598636bnbSubjects--Topical Terms:
578351
Marketing
--Philosophy.
LC Class. No.: HF5415 / .S377 2006
Dewey Class. No.: 658.8/12
The service-dominant logic of marketing :dialog, debate, and directions /
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