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Research methods for business students /
~
Lewis, Philip.
Research methods for business students /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Research methods for business students /Mark Saunders, Philip Lewis, Adrian Thornhill.
Author:
Saunders, Mark.
other author:
Lewis, Philip.
Published:
New York :Prentice Hall,c2009.
Description:
xxi, 614 p. :col. ill. ;27 cm.
Subject:
BusinessResearch.
ISBN:
9780273716860 (pbk. : alk. paper)
Research methods for business students /
Saunders, Mark.
Research methods for business students /
Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - New York :Prentice Hall,c2009. - xxi, 614 p. :col. ill. ;27 cm.
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
ISBN: 9780273716860 (pbk. : alk. paper)
LCCN: 2008054877Subjects--Topical Terms:
204934
Business
--Research.
LC Class. No.: HD30.4 / .S28 2009
Dewey Class. No.: 650.072
Research methods for business students /
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Research methods for business students /
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Mark Saunders, Philip Lewis, Adrian Thornhill.
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Includes bibliographical references (p. 561-572) and index.
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The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Lewis, Philip.
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Thornhill, Adrian.
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594597
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西方語文圖書區(四樓)
1圖書
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