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International business /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
International business /Ricky W. Griffin, Michael W. Pustay.
作者:
Griffin, Ricky W.
其他作者:
Griffin, Ricky W
出版者:
Boston, Mass. :Pearson,c2013.
面頁冊數:
598 p. :col. ill., col. maps ;28 cm.
標題:
International business enterprisesManagement.
ISBN:
0132667878
International business /
Griffin, Ricky W.
International business /
Ricky W. Griffin, Michael W. Pustay. - 7th ed, Global edition. - Boston, Mass. :Pearson,c2013. - 598 p. :col. ill., col. maps ;28 cm.
Includes bibliographical references and indexes.
Part 1. The world's marketplaces -- An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting, and political environments -- The role of culture -- Ethics and social responsibility in international business -- Part 2. The international environment -- International trade and investment -- The international monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- Part 3. Managing international business -- International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in interantional business -- Part 4. Managing international business operations -- International marketing -- International operations management -- International financial management -- International human resource management and labor relations.
ISBN: 0132667878
LCCN: 2011045322Subjects--Topical Terms:
184156
International business enterprises
--Management.
LC Class. No.: HD62.4 / .G74 2013
Dewey Class. No.: 658.049 / G852
International business /
LDR
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