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Heritage Sport Tourism Strategies an...

Feng, Qinyan.

Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium.
作者:	Feng, Qinyan.
面頁冊數:	151 p.
附註:	Source: Masters Abstracts International, Volume: 51-03.
附註:	Adviser: Tom Hinch.
Contained By:	Masters Abstracts International51-03(E).
標題:	Business Administration, Sports Management.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR90163
ISBN:	9780494901632

Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium.
Feng, Qinyan.

Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium. - 151 p.

Source: Masters Abstracts International, Volume: 51-03.

Thesis (M.A.)--University of Alberta (Canada), 2012.

Scholars and sport tourism managers have exhibited a growing interest in heritage sport tourism. This is particularly true in the context of Olympic venues, which traditionally face operational challenges once the Games are finished. The purpose of this study is to examine the motivations of visitors to sport heritage sites, as a way of helping facility managers to optimize relevant strategies and capitalize on these opportunities. To achieve this goal, a study of heritage sport tourism was conducted at the Bird's Nest stadium following the 2008 Beijing Olympics.

ISBN: 9780494901632Subjects--Topical Terms:

603122
Business Administration, Sports Management.

Heritage Sport Tourism Strategies and Motivations: The Case of the Bird's Nest Olympic Stadium.
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500 $a Adviser: Tom Hinch.
502 $a Thesis (M.A.)--University of Alberta (Canada), 2012.
520 $a Scholars and sport tourism managers have exhibited a growing interest in heritage sport tourism. This is particularly true in the context of Olympic venues, which traditionally face operational challenges once the Games are finished. The purpose of this study is to examine the motivations of visitors to sport heritage sites, as a way of helping facility managers to optimize relevant strategies and capitalize on these opportunities. To achieve this goal, a study of heritage sport tourism was conducted at the Bird's Nest stadium following the 2008 Beijing Olympics.
520 $a A qualitative approach was used featuring semi-structured interviews and document analysis. The findings suggested that participants had various motivations but most of them were related to Olympic memories. Management's tourism marketing efforts corresponded to the motivations identified by the visitors who participated in the study. However, there appear to be differences in motivations among market segments. Therefore, it is recommended that the managers of sport heritage sites should recognize that a range of market segments exist with unique motivations that require targeted marketing strategies.
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