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A practitioner's guide to public rel...

Michaelson, David.

A practitioner's guide to public relations research, measurement, and evaluation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A practitioner's guide to public relations research, measurement, and evaluation /Don W. Stacks and David Michaelson.
作者:	Stacks, Don W.
其他作者:	Michaelson, David.
出版者:	New York, N.Y. :Business Expert Press,2010.
面頁冊數:	x, 229 p. :ill. ;23 cm.
標題:	Public relationsResearch.
ISBN:	9781606491010 (pbk.) :

A practitioner's guide to public relations research, measurement, and evaluation /
Stacks, Don W.

A practitioner's guide to public relations research, measurement, and evaluation /Don W. Stacks and David Michaelson. - 1st ed. - New York, N.Y. :Business Expert Press,2010. - x, 229 p. :ill. ;23 cm. - Public relations collection. - Public relations collection..

Includes bibliographical references (p. [219]-222) and index.

Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up -- Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research.

ISBN: 9781606491010 (pbk.) :NT$858Subjects--Topical Terms:

603418
Public relations
--Research.

LC Class. No.: HM1221 / .S726 2010

A practitioner's guide to public relations research, measurement, and evaluation /
LDR:01656cam a2200241 a 4500 001 380751
003 OCoLC
005 20110906120445.0
008 130708s2010 nyua b 001 0 eng d
020 $a 9781606491010 (pbk.) : $c NT$858
020 $a 1606491016 (pbk.)
020 $a 9781606491027 (ebook)
020 $a 1606491024 (ebook)
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035 $a 609531878
040 $a BTCTA $b eng $c BTCTA $d YDXCP $d SA$ $d BWX $d OSU $d UtOrBLW
050 4 $a HM1221 $b .S726 2010
100 1 $a Stacks, Don W. $3 534344
245 1 2 $a A practitioner's guide to public relations research, measurement, and evaluation / $c Don W. Stacks and David Michaelson.
250 $a 1st ed.
260 $a New York, N.Y. : $b Business Expert Press, $c 2010.
300 $a x, 229 p. : $b ill. ; $c 23 cm.
490 1 $a Public relations collection
504 $a Includes bibliographical references (p. [219]-222) and index.
505 0 $a Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up -- Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research.
650 0 $a Public relations $x Research. $3 603418
700 1 $a Michaelson, David. $3 603416
830 0 $a Public relations collection. $3 603417