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Strategic marketing management :a bu...

Moutinho, Luiz.

Strategic marketing management :a business process approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing management :Luiz Moutinho & Geoff Southern.
其他題名:	a business process approach /
作者:	Moutinho, Luiz.
其他作者:	Southern, G.
出版者:	Hampshire, U.K. :Cengage Learning EMEA,c2010.
面頁冊數:	xxii, 490 p. :ill. (some col.) ;26 cm.
標題:	MarketingManagement.
ISBN:	9781844800001 (pbk.) :

Strategic marketing management :a business process approach /
Moutinho, Luiz.

Strategic marketing management :a business process approach /Luiz Moutinho & Geoff Southern. - Hampshire, U.K. :Cengage Learning EMEA,c2010. - xxii, 490 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strategy -- 4. Demand Management (Market and Technology Forecasting) --- PART III. Data Management Processes. 5. Strategic Corporate Knowledge -- 6. Strategic Information Systems -- 7. Marketing Measurement and Analysis --- PART IV. Keeping existing customer processes: (Order Fulfilment). 8. Market Value Chain Management -- 9. Customer Relationship Management and Marketing Insights -- 10. Operations and Marketing Programming -- 11. Distribution Product Category Management and New Delivery Channels --- PART V. Getting new customers processes (Order Acquisition). 12. Marketing and Resource Allocation in Financial Management) -- 13. Reputation Management (Corporate Image and Communication) -- 14. Innovation Management: Market Timing and Solution Planning --- PART VI. Organisational Development and Co-ordination: Infrastructure processes -- 15. Solutions Design -- 16. Strategic Planning Effectiveness: Performance Measurement -- 17. Marketing and its Implications for Financial Management -- 18. Strategic Brand Management -- 19. Managing the Marketing and e business interface -- 20. Cross Boundary and Global (International) Management: some considerations on recent events --- PART VII: The Future. 21. Future trends in marketing.

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

ISBN: 9781844800001 (pbk.) :NT$1660Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5414 / .M67 2010

Dewey Class. No.: 658.802

Strategic marketing management :a business process approach /
LDR:02815cam a2200217 a 4500 001 382265
003 OCoLC
005 20100620115621.0
008 130806s2010 enka b 001 0 eng d
020 $a 9781844800001 (pbk.) : $c NT$1660
020 $a 1844800008 (pbk.)
035 $a (OCoLC)144524005
035 $a 144524005
040 $a BTCTA $c BTCTA $d BAKER $d YDXCP $d SINLB $d BWX $d TEF $d ALAUL $d DEBBG
050 4 $a HF5414 $b .M67 2010
082 0 4 $a 658.802 $2 22
100 1 $a Moutinho, Luiz. $3 328875
245 1 0 $a Strategic marketing management : $b a business process approach / $c Luiz Moutinho & Geoff Southern.
260 $a Hampshire, U.K. : $b Cengage Learning EMEA, $c c2010.
300 $a xxii, 490 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 1 $a PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strategy -- 4. Demand Management (Market and Technology Forecasting) --- PART III. Data Management Processes. 5. Strategic Corporate Knowledge -- 6. Strategic Information Systems -- 7. Marketing Measurement and Analysis --- PART IV. Keeping existing customer processes: (Order Fulfilment). 8. Market Value Chain Management -- 9. Customer Relationship Management and Marketing Insights -- 10. Operations and Marketing Programming -- 11. Distribution Product Category Management and New Delivery Channels --- PART V. Getting new customers processes (Order Acquisition). 12. Marketing and Resource Allocation in Financial Management) -- 13. Reputation Management (Corporate Image and Communication) -- 14. Innovation Management: Market Timing and Solution Planning --- PART VI. Organisational Development and Co-ordination: Infrastructure processes -- 15. Solutions Design -- 16. Strategic Planning Effectiveness: Performance Measurement -- 17. Marketing and its Implications for Financial Management -- 18. Strategic Brand Management -- 19. Managing the Marketing and e business interface -- 20. Cross Boundary and Global (International) Management: some considerations on recent events --- PART VII: The Future. 21. Future trends in marketing.
520 $a Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
650 0 $a Marketing $x Management. $3 200067
650 0 $a Strategic planning. $3 191522
700 1 $a Southern, G. $q (Geoff) $3 605719