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Review of marketing researchspecial issue : marketing legends /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Review of marketing researchedited by Naresh K. Malhotra.
其他題名:	special issue : marketing legends /
其他作者:	Naresh K. Malhotra.
出版者:	Bingley, U.K. :Emerald,2011.
面頁冊數:	1 online resource (xix, 351 p.) :ill.
標題:	Marketing research.
電子資源:	http://www.emeraldinsight.com/1548-6435/8
ISBN:	9780857248985 (electronic bk.)

Review of marketing researchspecial issue : marketing legends /
Review of marketing researchspecial issue : marketing legends /[electronic resource] :edited by Naresh K. Malhotra. - Bingley, U.K. :Emerald,2011. - 1 online resource (xix, 351 p.) :ill. - Review of marketing research,v. 81548-6435 ;.

Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Mode of access: World Wide Web.

ISBN: 9780857248985 (electronic bk.)Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .R48 2011

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing researchspecial issue : marketing legends /
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