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非營利組織經營管理之研究－以H基金會及Y慈善會為例 = A Study ...

國立高雄大學高階經營管理碩士在職專班(EMBA)

非營利組織經營管理之研究－以H基金會及Y慈善會為例 = A Study Of Non-Profit Organization Operation and Management －The Comparison between H and Y NPOs

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study Of Non-Profit Organization Operation and Management －The Comparison between H and Y NPOs
作者:	王姿茵,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2013[民102]
面頁冊數:	86面圖，表格 : 30公分;
標題:	非營利組織
標題:	Non-profit organization
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/10088157077436056723
附註:	參考書目：面52-58
附註:	102年10月31日公開
摘要註:	從過去到現在，非營利組織在社會中一直扮演著非常重要的角色，但也由於社會的不斷變遷，更多因素衝擊著非營利組織的營運與生存。非營利組織近幾年內紛紛成立，繼之而來的是各單位所面臨之支持、資源與經費來源不穩定與競爭瓜分；資源匱乏的情形，成為每個非營利組織所擔憂的事實。本研究在結合理論與實務以探討非營利組織行銷活動與募款之研究，國內非營利組織的發展有更不同型態與多元的面貌。攸關非營利組織生存的重點在於資源的募集與掌握，募款是其中重要的基礎，而行銷是一種工具。而欲探求的目的面向有三，第一個面向欲了解非營利組織行銷特殊性並加以分析非營利組織行銷活動與募款活動的行銷規劃，第二個面向欲探討非營利組織在面對大環境變遷的情況下，在行銷活動及募款策略是否有因應策略，以達到組織的永續經營發展，第三個面向欲了解非營利組織與政府相關單位間合作時的立場及情況。本研究採取質性研究的方式，一方面以政府立場著手，另一方面，非營利組織選取兩個案，以基金會和慈善會專業人員人為研究對象，共訪談六位受訪者，依研究目的設計出訪談大綱，確認可行後進行受訪對象的深度訪談，再將訪談結果加以整理與分析，逐次建構出本研究主軸概念架構，以解析非營利組在行銷活動與募款的研究。研究結論分為兩個面向:1.非營利組織目前所面臨的困境: (1)人力資源、志工管理的挑戰(2)募款不足化與多樣化的挑戰(3)非營利組織競爭激烈的衝擊(4)行銷宣傳的挑戰(5)資訊科技的衝擊。2.政府相關主管單位支持非營利組織的發展，帶來的益處有下列幾項：(1)尊重人民結社及言論自由(2)鼓勵社會的多元化及包容性(3)讓人民尊重法制，促進社會安定(4)政府透過非營利組織提供更多的社會福利服務，促進效率(5)彌補公共部門的市場失靈。最後本研究建議： (1) 政府相關主管單位應加強我國非營利組織法令規範的研究及從監督角度改為輔導的角度，(2)非營利組織需傳達會務及使命讓社會大眾有所認同，進而讓大眾投身加入非營利組織，(3) 非營利組織對於專責人力的配置外，其志工培訓的問題，也值得納入優先考量。 From time to time, the non-profit organization plays an important role in the society. At the present, there are many factors affect the operation and existence of non-profit organization because of the social vicissitude. Recently, the non-profit organization establishes in succession, the resource issue and financial problems become the most significant subject to them. This study is a combination of the theories and practices of the non-profit organization sales promotion and the research of fund raising. The development of domestic non-profit organization has various patterns with diverse features. This research shows using the resource effectively is a main course of the existence of the non-profit organization. The fundraising is the bedrock, and the marketing is auxiliary. It examined in three ways: firstly, we analyzed the marketing of the non-profit organization and fund raising coordination, secondly, we explored a great strategy to face this social vicissitude, and finally, we deliberated the benefit of cooperation with government.This study focuses on the qualitative research in which we investigated at both the viewpoints of government standpoint and the non-profit organization. This research selected two individual cases, by interviewing 6 official staff in committee and the charity shop, then assaying the result. The result comes out in two aspects: 1. The dilemma of the non-profit organization: (1) HR and volunteer operation (2) The lack of fund raising(3) Keen competition (4) The conduct propaganda (5) Information technology 2. The benefit of supporting by government: (1) Guarding the freedom of speech and association (2) Encouraging multi-cultural society (3) Letting people follow the laws (4) Providing more social welfares (5) Recompensing the problem of market failure. According to concluding remarks stated above, the suggestions are: (1) government assisting (2) well communication (3) training and operation for the volunteers.

非營利組織經營管理之研究－以H基金會及Y慈善會為例 = A Study Of Non-Profit Organization Operation and Management －The Comparison between H and Y NPOs
王, 姿茵

非營利組織經營管理之研究－以H基金會及Y慈善會為例 = A Study Of Non-Profit Organization Operation and Management －The Comparison between H and Y NPOs / 王姿茵撰 - [高雄市] : 撰者, 2013[民102]. - 86面 ; 圖，表格 ; 30公分.
參考書目：面52-58102年10月31日公開.
非營利組織Non-profit organization

非營利組織經營管理之研究－以H基金會及Y慈善會為例 = A Study Of Non-Profit Organization Operation and Management －The Comparison between H and Y NPOs
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