| 摘要註: |
根據交通部觀光局統計2012年來臺旅客與去年2011同期相較，成長20.11%，而其中以「觀光」目的旅客成長了12.32%，由此可知，台灣觀光產業正逐年增加穩定成長中。改制前高雄市因為區內有高鐵站與國際海空雙港，成為南部區域的主要門戶，是發展觀光產業的重要利基。改制後，高雄縣廣大的山林田野、海岸線將成為今高雄市的遼濶花園；高雄港及小港機場、高雄捷運及便捷的公路網，加上文化歷史的淵源，將建構起大高雄觀光旅遊發展網絡，區域旅遊行程將更具多樣及精采性。然而，高雄縣市合併之後，縣市觀光資源卻嚴重的不平衡，故本研究利用田野調查法，將所有大高雄地區之觀光景點做一個詳細的觀光資源分類，再輔以問卷調查觀光大高雄之遊客，對於這些景點的觀光意象為何，最後兩相比較之後提供實務上的建議。 本研究採用立意抽樣法，抽樣之所有樣本共 607 份，有 6 份為填答不確實之無效問卷，有效樣本為 601 份。 本研究發現，觀光遊客中以21-25歲女性為主，學歷在大學/大專為主要教育程度，而在資料也顯示出，觀光大高雄地區的遊客，以學生為主，所以在所得方面也符合學生身分，落在10001-20000之間，且最常去大高雄地區觀光的遊客大多居住在台南市。故本研究認為，由於台南市距離大高雄地區較近，在觀光的時間、地點以及距離都較其他地區來的剛好。而高雄市政府在政策上也看得出來試圖想要抓住學生族群、未婚族群，將觀光地區都加了一些浪漫的巧思在其中，也在觀光地區上面加上生態保育觀點，如鳥松濕地、高屏溪舊鐵橋濕地公園等，亦或是加入單車鐵馬專用道，如旗津、澄清湖等，讓大高雄觀光地區更加多元化。 According to Tourism Bureau statistics in 2012 visitors to Taiwan compared with the same period last year 2011, growing 20.11%, and among them a "tourist" destination passengers grew by 12.32%, can be seen, Taiwan's tourism industry is increasing year by year steadily growing. Because before the restructuring Kaohsiung area has high-speed rail station and the international air and sea Two Harbors, becoming the main gateway to the southern region, the development of the tourism industry is an important niche. After the restructuring, the majority of forest field Kaohsiung County, Kaohsiung coastline will become today's Liao Kuo garden; Kaohsiung and Kaohsiung International Airport, Kaohsiung MRT and convenient road network, coupled with cultural and historical origins, will construct the Kaohsiung Tourism development of networks, regional travel will be more diverse and exciting sex. However, after the merger of Kaohsiung city and county tourism resources are a serious imbalance, so this study fieldwork method, all the greater Kaohsiung area attractions make a detailed classification of tourism resources, supplemented by questionnaires Kaohsiung Tourism the tourists, the tourism image of these attractions are, after comparing the last two provide practical suggestions. The study found that tourists in the 21-25 year-old women, educated at the university / college level of education as the main, and in the data also shows, sightseeing tourists Kaohsiung area, student-based, so also in the resulting meet student status, falls between 10001-20000, and most often go to the Kaohsiung area tourists mostly live in Tainan City. Therefore, this study suggests that, as from the Kaohsiung area near Tainan in sightseeing time, place and distance than other regions to the just. Kaohsiung City government policy could see trying to want to grab a student group, unmarried population, tourist areas will have added some romantic ingenuity in which tourism is also coupled with ecological conservation area above view as Niaosong wetlands, wetland park Gaoping old Iron Bridge, also, or join Iron Horse bicycle lanes, such as Cijin, Cheng Ching Lake, so that Kaohsiung tourism region more diversified. |