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探討社交媒體使用者參與公共議題決策制定之研究 = Exploring I...

國立高雄大學資訊管理學系碩士班

探討社交媒體使用者參與公共議題決策制定之研究 = Exploring Individual Decision Making of Civic Engagement on Social Media

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Exploring Individual Decision Making of Civic Engagement on Social Media
作者:	洪靖雅,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2013[民102]
面頁冊數:	73面圖，表格 : 30公分;
標題:	公民參與
標題:	civic engagement
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/66876231733064878302
附註:	參考書目：面52-59
附註:	102年10月31日公開
摘要註:	近年來，社交媒體成為流行的網路傳播科技之一，而社交媒體方便人與人互相傳遞和分享資訊的特性也使得社交媒體平台成為進行公共議題的資訊分享和討論行為最好的媒介。故本研究以決策制定流程為主，探討個體在社交媒體進行公民參與的決策制定，從社會層面的害怕被社會孤立感和污名意識，和個人層面的自我表達效能切入，探討兩個層面對個體在社交媒體公民參與決策制定的影響。本研究以Facebook使用者為研究對象，有效樣本共計1185筆，透過結構模式分析方法進行研究模式的驗證。研究結果發現：在決策制定流程中，對公共議題的察覺中的兩難察覺和預測察覺會正向影響判斷階段的效益主義準則，而對公共議題的判斷中的利己和效益主義準則皆正向影響參與討論公共議題的意圖。個人層面的自我表達效能會正向影響參與討論公共議題的意圖。而社會層面因素裡，害怕被社會孤立感會影響決策制定流程的察覺和判斷兩階段，污名意識會正向影響害怕被社會孤立感和負向影響參與討論公共議題的意圖。最後，根據研究結果提出本研究的研究和實務意涵。 Recently, social media has been one of popular network communication tech-nologies. Social media let people communicate and share information easily. And social media became a great platform, which can let people share the information and discuss about public issues with others. This research applied decision making model to explore the individuals’ decision making of civic engagement on social media. And from individual and social perspectives to find out the effects of both perspectives in the individuals’ decision making process. The individual perspective is self-presentation efficacy, and social perspective included fear of social isolation and stigma consciousness.This study took Facebook users in Taiwan as the research object. And valid samples are 1185, which used structural equation modeling (SEM) for analysis. The result shows that the dilemma and prediction awareness may positively impact the utilitarianism of judgment toward public issues. And both egoism and utilitarianism of judgment toward public issues may positively impact the intention of participating public issues discussion. The self-presentation efficacy from individual perspective would positively impact the participating intention. From the social perspective, fear of social isolation would impact the awareness and judgment phase of decision making model. Stigma consciousness would positively impact fear of social isolation and negatively impact the intention of participating public issues discussion. And these findings have implications for both research and practices in the end of the thesis.

探討社交媒體使用者參與公共議題決策制定之研究 = Exploring Individual Decision Making of Civic Engagement on Social Media
洪, 靖雅

探討社交媒體使用者參與公共議題決策制定之研究 = Exploring Individual Decision Making of Civic Engagement on Social Media / 洪靖雅撰 - [高雄市] : 撰者, 2013[民102]. - 73面 ; 圖，表格 ; 30公分.
參考書目：面52-59102年10月31日公開.
公民參與civic engagement

探討社交媒體使用者參與公共議題決策制定之研究 = Exploring Individual Decision Making of Civic Engagement on Social Media
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