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Strategic marketing decision-making ...

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Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic marketing decision-making in Japanese and South Korean companiesYang-Im Lee and Peter R.J. Trim.
作者:	Lee, Yang-Im.
其他作者:	Trim, Peter R. J.
出版者:	Oxford :Chandos,2008.
面頁冊數:	xvi, 348 p. :ill. ;25 cm.
標題:	Strategic planningJapan.
電子資源:	http://www.sciencedirect.com/science/book/9781843343639
ISBN:	9781780632506 (electronic bk.)

Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies[electronic resource] /Yang-Im Lee and Peter R.J. Trim. - Oxford :Chandos,2008. - xvi, 348 p. :ill. ;25 cm. - Chandos Asian studies series.

Includes bibliographical references (p. 309-338) and index.

ISBN: 9781780632506 (electronic bk.)

LCCN: 2009529627Subjects--Topical Terms:

575974
Strategic planning
--Japan.

LC Class. No.: HD30.28 / .L44 2008

Dewey Class. No.: 658.8/02

Strategic marketing decision-making in Japanese and South Korean companies
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020 $a 9781843343639 (hbk.)
020 $a 9781843344698 (pbk.)
035 $a (OCoLC)ocn228584870
035 $a 13000483
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260 $a Oxford : $b Chandos, $c 2008.
300 $a xvi, 348 p. : $b ill. ; $c 25 cm.
490 0 $a Chandos Asian studies series
504 $a Includes bibliographical references (p. 309-338) and index.
650 0 $a Strategic planning $z Japan. $3 575974
650 0 $a Strategic planning $z Korea (South) $3 619052
650 0 $a Marketing $z Japan. $3 209884
650 0 $a Marketing $z Korea (South) $3 619053
650 0 $a Decision making $z Japan. $3 619054
650 0 $a Decision making $z Korea (South) $3 619055
650 0 $a Corporate culture $z Japan. $3 212336
650 0 $a Corporate culture $z Korea (South) $3 352364
700 1 $a Trim, Peter R. J. $3 619051
856 4 0 $u http://www.sciencedirect.com/science/book/9781843343639

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