語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Brand championshow superheroes bring...
~
Buckingham, Ian P., (1967-)
Brand championshow superheroes bring brands to life /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Brand championsIan P Buckingham.
其他題名:
how superheroes bring brands to life /
作者:
Buckingham, Ian P.,
出版者:
Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011.
面頁冊數:
1 online resource (xii, 209 p.) :ill.
標題:
Brand name products.
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:
9780230304659 (electronic bk.)
Brand championshow superheroes bring brands to life /
Buckingham, Ian P.,1967-
Brand champions
how superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.
Includes bibliographical references and index.
Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
ISBN: 9780230304659 (electronic bk.)
Standard No.: 9786613028471
Source: 302847MILSubjects--Topical Terms:
202795
Brand name products.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD69.B7 / B8315 2011eb
Dewey Class. No.: 658.8/27
Brand championshow superheroes bring brands to life /
LDR
:02212cmm 2200433Ka 4500
001
402323
003
OCoLC
005
20130621114831.0
006
m o d
007
cr cnu---unuuu
008
140117s2011 enka ob 001 0 eng d
019
$a
710888815
020
$a
9780230304659 (electronic bk.)
020
$a
0230304656 (electronic bk.)
020
$z
9780230220324
020
$z
0230220320
024
8
$a
9786613028471
029
1
$a
AU@
$b
000046932716
035
$a
(OCoLC)710993125
$z
(OCoLC)710888815
035
$a
ocn710993125
037
$a
302847
$b
MIL
040
$a
N
$b
eng
$c
N
$d
CDX
$d
E7B
$d
YDXCP
$d
UKPGM
$d
OCLCQ
$d
FXR
$d
OCLCQ
049
$a
TEFA
050
4
$a
HD69.B7
$b
B8315 2011eb
072
7
$a
BUS
$x
002000
$2
bisacsh
082
0 4
$a
658.8/27
$2
22
100
1
$a
Buckingham, Ian P.,
$d
1967-
$3
474990
245
1 0
$a
Brand champions
$h
[electronic resource] :
$b
how superheroes bring brands to life /
$c
Ian P Buckingham.
260
$a
Houndmills, Basingstoke, Hampshire ;
$a
New York :
$b
Palgrave Macmillan,
$c
2011.
300
$a
1 online resource (xii, 209 p.) :
$b
ill.
504
$a
Includes bibliographical references and index.
505
0
$a
Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520
$a
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
$c
Provided by publisher.
588
$a
Description based on print version record.
650
0
$a
Brand name products.
$3
202795
650
0
$a
Branding (Marketing)
$3
266407
650
0
$a
Brand name products
$v
Handbooks, manuals, etc.
$3
443238
650
7
$a
BUSINESS & ECONOMICS
$x
Marketing
$x
General.
$2
bisacsh
$3
536505
650
7
$a
BUSINESS & ECONOMICS
$x
Marketing
$x
Direct.
$2
bisacsh
$3
640504
650
7
$a
BUSINESS & ECONOMICS
$x
Advertising & Promotion.
$2
bisacsh
$3
537908
655
4
$a
Electronic books.
$2
local.
$3
214472
776
0 8
$i
Print version:
$a
Buckingham, Ian P., 1967-
$t
Brand champions.
$d
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
$z
9780230220324
$w
(DLC) 2011003116
$w
(OCoLC)700042337
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
938
$a
Coutts Information Services
$b
COUT
$n
17556892
938
$a
ebrary
$b
EBRY
$n
ebr10454596
938
$a
YBP Library Services
$b
YANK
$n
3652738
938
$a
EBSCOhost
$b
EBSC
$n
359586
994
$a
C0
$b
TEF
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000087788
電子館藏
1圖書
電子書
EB HD69.B7 B8315 2011eb
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入