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Building stakeholders relations and ...

Fryzel, Barbara.

Building stakeholders relations and CSRa sensemaking perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Building stakeholders relations and CSRBarbara Fryzel.
其他題名:	a sensemaking perspective /
作者:	Fryzel, Barbara.
出版者:	New York :Palgrave Macmillan,2011.
面頁冊數:	p.cm.
標題:	Social responsibility of business.
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230308817 (electronic bk.)

Building stakeholders relations and CSRa sensemaking perspective /
Fryzel, Barbara.

Building stakeholders relations and CSRa sensemaking perspective /[electronic resource] :Barbara Fryzel. - New York :Palgrave Macmillan,2011. - p.cm.

Includes bibliographical references and index.

Introduction -- PART I: CORPORATE SOCIAL RESPONSIBILITY b6 s A RESPONSE TO GROWING CORPORATE POWER -- Globalization and Evolving Form of Enterprises -- Corporate Power -- Structured Relations as a Response towards Corporate Power -- Leadership, Transparency and Management by Objectives and Participation -- Weakening State and Withdrawal of Public Sector -- PART II: CREATING MEANINGS� b6 s A SENSE-MAKING PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY -- Sense-making and Organizational Identity -- Organization and its Message -- PART III: ENTERPRISES AND RELATIONS WITH STAKEHOLDERS -- The Framework -- Socially Sensitive Organizations -- Understanding Local Communities -- The Four Pictures -- Stakeholder Relations Insights -- --.

Corporate attempts to provide interpretations of business and to build effective communication with stakeholders are embedded in the proper understanding of local communities and their particular ways of looking at businesses, which is often neglected. � Barbara Fryzel�sheds light on how stakeholders perceptions of corporate entities can be determined by locally specific trends and why there can be no generalization of the CSR strategic approach to local communities.�She shows that local environments can be significantly different�in their sensitivity towards CSR issues. Analysis of local communities which includes location specific demographic trends and the the internal consistency of the�corporate sense-making process�is becoming�the core of a new operational paradigm behind a successful CSR strategy. � This book is a research-based account on how companies engage in CSR activities, and how their corporate identity determines the way in which they perceive the stakeholders and in result engage in a dialogue-based relations with them.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2011.

Mode of access: World Wide Web.

ISBN: 9780230308817 (electronic bk.)

Source: 415573Palgrave Macmillanhttp://www.palgraveconnect.com

Nat. Bib. Agency Control No.: 015780477UkSubjects--Topical Terms:

200434
Social responsibility of business.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD60 / .F797 2011

Dewey Class. No.: 658.8/12

Building stakeholders relations and CSRa sensemaking perspective /
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