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Conquering global marketssecrets fro...

Hubbard, Nancy, (1963-)

Conquering global marketssecrets from the world's most successful multinationals /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Conquering global marketsNancy A. Hubbard.
其他題名:	secrets from the world's most successful multinationals /
作者:	Hubbard, Nancy,
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013.
面頁冊數:	1 online resource (xi, 228 p.) :ill.
標題:	International business enterprises.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137307729
ISBN:	9781137307729 (electronic bk.)

Conquering global marketssecrets from the world's most successful multinationals /
Hubbard, Nancy,1963-

Conquering global marketssecrets from the world's most successful multinationals /[electronic resource] :Nancy A. Hubbard. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013. - 1 online resource (xi, 228 p.) :ill.

Includes bibliographical references and index.

The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.

ISBN: 9781137307729 (electronic bk.)

Source: 497841Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

183603
International business enterprises.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD2755.5 / .H826 2013

Dewey Class. No.: 658.8/4

Conquering global marketssecrets from the world's most successful multinationals /
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