• Brand BreakoutHow Emerging Market Brands Will Go Global.
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand Breakout
    其他題名: How Emerging Market Brands Will Go Global.
    作者: Kumar, Nirmalya.
    其他作者: Steenkamp, Jan-Benedict E. M.
    出版者: New York :Palgrave Macmillan,2013.
    面頁冊數: 1 online resource (273 pages)
    附註: AppendixNotes; Index.
    附註: Written by the world's leading thinkers on brand strategy, thisbook looks at what Asian and emerging market brands need to do to succeed ininternational markets and the challenges they face when competing with westernbrands.
    標題: Brand name productsDeveloping countries.
    電子資源: https://link.springer.com/book/10.1057/9781137276629
    ISBN: 9781137276629 (electronic bk.)
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000000089350 電子館藏 1圖書 電子書 EB HF5415.1255 .K857 2013 一般使用(Normal) 在架 0
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