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Entrepreneurship and innovation duri...

Chaston, Ian.

Entrepreneurship and innovation during austeritysurviving beyond the great recession /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entrepreneurship and innovation during austerityIan Chaston, Centrum Catolica, Peru and Moustraining Ltd, UK.
其他題名:	surviving beyond the great recession /
作者:	Chaston, Ian.
面頁冊數:	1 online resource.
標題:	Entrepreneurship.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137324436
ISBN:	9781137324436 (electronic bk.)

Entrepreneurship and innovation during austeritysurviving beyond the great recession /
Chaston, Ian.

Entrepreneurship and innovation during austeritysurviving beyond the great recession /[electronic resource] :Ian Chaston, Centrum Catolica, Peru and Moustraining Ltd, UK. - 1 online resource.

The new austerity -- Customer values -- Revisiting management philosophies -- Assessing futures -- Tomorrow's markets -- Tomorrow's competences -- Leadership, vision and strategy -- Innovation strategies -- Technology strategies -- Strategy implementation -- The service sector -- The B2B sector -- Small firms -- The public sector -- Leaner futures.

The banking and eurozone crises have triggered a new age of austerity during which customers will radically alter their buying behaviour. Many existing management theories are becoming inapplicable during the longest economic downturn since World War II. The last time the world faced such severe austerity was during the 1930s Great Depression. At that time the Austrian economist Joseph Schumpeter concluded that organizational survival demands exploitation of entrepreneurship and innovation. During the current economic downturn Western firms are facing increasingly intensive price competition from countries such as China. This volume uses research and real world case materials to prove that the future survival of Western organizations, through and beyond the current Great Recession, is dependent upon fully understanding the nature of current market change as a result of economic austerity and to exploit entrepreneurship, innovation and new technology in order to develop superior products and create new markets.

ISBN: 9781137324436 (electronic bk.)

Source: 664420Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

183598
Entrepreneurship.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HB615 / .C534 2013

Dewey Class. No.: 658.4/012

Entrepreneurship and innovation during austeritysurviving beyond the great recession /
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520 $a The banking and eurozone crises have triggered a new age of austerity during which customers will radically alter their buying behaviour. Many existing management theories are becoming inapplicable during the longest economic downturn since World War II. The last time the world faced such severe austerity was during the 1930s Great Depression. At that time the Austrian economist Joseph Schumpeter concluded that organizational survival demands exploitation of entrepreneurship and innovation. During the current economic downturn Western firms are facing increasingly intensive price competition from countries such as China. This volume uses research and real world case materials to prove that the future survival of Western organizations, through and beyond the current Great Recession, is dependent upon fully understanding the nature of current market change as a result of economic austerity and to exploit entrepreneurship, innovation and new technology in order to develop superior products and create new markets.
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