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Research methods for business :a ski...

Sekaran, Uma.

Research methods for business :a skill-building approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Research methods for business :Uma Sekaran.
其他題名:	a skill-building approach /
作者:	Sekaran, Uma.
出版者:	New York :John Wiley & Sons,c2003.
面頁冊數:	xiv, 450 p. :ill. ;25 cm.
標題:	BusinessResearch
ISBN:	0471203661 (alk. paper)

Research methods for business :a skill-building approach /
Sekaran, Uma.

Research methods for business :a skill-building approach /Uma Sekaran. - 4th ed. - New York :John Wiley & Sons,c2003. - xiv, 450 p. :ill. ;25 cm.

Includes bibliographical references (p. 426-431) and index.

Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.

ISBN: 0471203661 (alk. paper)

LCCN: 2002725620

Nat. Bib. No.: GBA2-Y2523Subjects--Topical Terms:

230761
Business
--Research

LC Class. No.: HD30.4 / .S435 2003

Dewey Class. No.: 650./072

Research methods for business :a skill-building approach /
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504 $a Includes bibliographical references (p. 426-431) and index.
505 0 $a Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
650 0 $a Business $x Research $x Methodology. $3 230761