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A Boeing strategy to shape a competi...

University of Phoenix.

A Boeing strategy to shape a competitive advantage: A phenomenological study.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A Boeing strategy to shape a competitive advantage: A phenomenological study.
作者:	Yi, Suijun Lucy.
面頁冊數:	201 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-03(E), Section: A.
附註:	Adviser: Craig Martin.
Contained By:	Dissertation Abstracts International75-03A(E).
標題:	Business Administration, Management.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3576353
ISBN:	9781303561405

A Boeing strategy to shape a competitive advantage: A phenomenological study.
Yi, Suijun Lucy.

A Boeing strategy to shape a competitive advantage: A phenomenological study. - 201 p.

Source: Dissertation Abstracts International, Volume: 75-03(E), Section: A.

Thesis (D.B.A.)--University of Phoenix, 2013.

Multinational corporations in advanced and highly technological industries operate in an increasingly global competitive environment requiring continuous adaptation and change. A prime example of this phenomenon is the commercial aircraft manufacturing industry, which has of necessity had to keep pace with the rapid advancement of aviation. The Boeing Company (Boeing), one of the original paragons of the industry, has found itself under increasing challenge from both existing and prospective international competition, such that its prior status as world leader has been degraded and even intermittently lost. The phenomenological research study examined ways in which Boeing might utilize its size and experience to develop a more effective strategy to counter the advent of foreign competitors which, despite being smaller and less experienced, typically have the advantage of lower cost structure and direct government support. A qualitative phenomenological approach was selected as most appropriate for the study because it allowed the researcher to most effectively investigate the subjective nature of the particular phenomenon. The sampling methodology selected for the study was the face-to-face in depth semi-structured interviewing of a sample population of 20 Boeing executives and non-executives from six business units of the company's commercial aircraft manufacturing branch who are involved in developing and/or implementing competitive strategy, with particular emphasis on their lived experiences, perceptions and ideas regarding the subject area. Analysis of the data thus obtained through the use of one primary and four subordinate research questions resulted in the identification of ten themes for a Boeing strategy for recovering its leadership position in the industry.

ISBN: 9781303561405Subjects--Topical Terms:

212493
Business Administration, Management.

A Boeing strategy to shape a competitive advantage: A phenomenological study.
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245 1 2 $a A Boeing strategy to shape a competitive advantage: A phenomenological study.
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500 $a Adviser: Craig Martin.
502 $a Thesis (D.B.A.)--University of Phoenix, 2013.
520 $a Multinational corporations in advanced and highly technological industries operate in an increasingly global competitive environment requiring continuous adaptation and change. A prime example of this phenomenon is the commercial aircraft manufacturing industry, which has of necessity had to keep pace with the rapid advancement of aviation. The Boeing Company (Boeing), one of the original paragons of the industry, has found itself under increasing challenge from both existing and prospective international competition, such that its prior status as world leader has been degraded and even intermittently lost. The phenomenological research study examined ways in which Boeing might utilize its size and experience to develop a more effective strategy to counter the advent of foreign competitors which, despite being smaller and less experienced, typically have the advantage of lower cost structure and direct government support. A qualitative phenomenological approach was selected as most appropriate for the study because it allowed the researcher to most effectively investigate the subjective nature of the particular phenomenon. The sampling methodology selected for the study was the face-to-face in depth semi-structured interviewing of a sample population of 20 Boeing executives and non-executives from six business units of the company's commercial aircraft manufacturing branch who are involved in developing and/or implementing competitive strategy, with particular emphasis on their lived experiences, perceptions and ideas regarding the subject area. Analysis of the data thus obtained through the use of one primary and four subordinate research questions resulted in the identification of ten themes for a Boeing strategy for recovering its leadership position in the industry.
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